For years Google has tried to hunt down Paid link exchanges and Black Hat SEO tactics by penalizing websites investing on paid links to rank higher in Google search, by getting back juice from back links. Has the time come when the internet major is caught red handed involved in practicing exactly what it punishes [Click to read more..]
And here come 2012. The era of computing has seen some dramatic improvements in 2011. But what is interesting is the evolving focus of technology majors from large enterprises to small and medium sized businesses. So what could be the major movers and shakers for the next two years as we gear ourselves to ride [Click to read more..]
Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been reshaping companies. These changes have also been evident in marketing and management related information systems. The transaction based view and relationship based view of marketing is no more. Today, it is the era of information [Click to read more..]
Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much so, we fail to understand how much it has actually taken control of the way we do our everyday work. While technology has, with no doubt, made its impression on the progress of mankind, what [Click to read more..]
Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of [Click to read more..]
Research institutes like IBM Research Labs, Media Labs Asia, NCST, C-DAC, institutes like the IITs, IIMs among others, have taken up dozens of challenging projects to try filling the gap of ‘Digital Divide’. The private sector is not behind, with companies like NIIT, HCL, Infosys, Wipro and TCS having demonstrated cases for taking computers to [Click to read more..]