Office workers that spend their days typing away and answering phones at their desks can ultimately find themselves susceptible to a variety of repetitive stress injuries. Desk jobs may not be considered physical per se, but they can still take a toll on the body. According to The Daily Mail UK, about 68% of office [Click to read more..]
Introduction Choosing the best marketing method for your business means weighing up a range of different factors. Primarily, you need to think about the size of your business, and what type of marketing will serve it best. Moreover, you need to have a strong understanding of your target demographic, and whether or not you’re focusing [Click to read more..]
Strategic management literature has established multiple popular frameworks which are used by decision makers to develop a roadmap for business strategy. Some of the popular frameworks for business strategy are Porter’s 5 forces model, BCG / GE McKinsey Matrix, PEST analysis and the Ansoff Matrix. However, all these frameworks focus on factors which are external [Click to read more..]
The Balanced Scorecard (BSC) is a framework for strategic management, used to monitor and align performance of an organization or a division of the same. It is a semi-standard yet more or less structured report, supported by some established design methods and tools, that can be used by management executives to keep track of the [Click to read more..]
PEST analysis stands for “Political, Economic, Social, and Technological analysis“. It is a framework for Strategic analysis of markets to evaluate macro-environmental factors used in the environmental scanning component. Some analysts add the Legal factors to the analysis. Thus when the PEST analysis is expanded to incorporate legal and environmental factors; this is called a [Click to read more..]
Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of products for which the marketing mix involves the 4 Ps framework. Today, marketing has evolved over time into a discipline of its own. Over time marketing managers have realized the sustainability of pull marketing than [Click to read more..]