Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting [Click to read more..]
You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest [Click to read more..]
By definition, social media marketing describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing. In recent times, this has been used extensively to market content (blog) and products, even those with B2B utility. Commonly this had been achieved using social media like Facebook, MySpace, Orkut, Digg, [Click to read more..]
Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information [Click to read more..]
During economic turbulence, it is important for a company to view it as both an opportunity and a danger. Sometimes it is a bad idea to cut costs across the board. Marketing prodigy Kotler advices to stop cutting the budget that creates sales and gives tips on how to measure the marketing spend with non-direct [Click to read more..]
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