Business Fundas

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Marketing’

How to Market Your Business Cheaply

If you have just started a business, you will no doubt be eager to expand your client base and spread the word about what you do and how you do it. However, it can be hard to do this without having any funds to spend on a marketing campaign. Conversely, it can almost be financially… Read More

Best Event and Destination Management Company in Australia

The concept of Event Management in Sydney has gone far beyond imagination and expectations. No longer is it just organizing some gala event or business conference properly. Experienced and established event management companies are coming up with more and more exciting and innovative ideas to combine fun with achievement of corporate goals. There are lots… Read More

8 Ways to stand out at a Tradeshow

When it comes to running a successful booth at a trade show, there is a big difference between standing out and wasting your time. When people visit a trade show, they are looking for something interesting to grab their attention. The difficult part for business professionals is that they have a hard time determining exactly… Read More

7 Ps of Services Marketing – Framework Limitations

The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services marketing mix is dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. In fact, the 7 P… Read More

Marketing Theory – CCDVTP

CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an emerging lingo amongst marketing professionals ever since it was coined. This has caught the attention since it connects three ideals that are often existing in… Read More

4 Cs of Marketing – The Marketing Mix

4-Cs-Marketing

R.F. Lauterborn (1993) proposed a 4 Cs classification to address the growing focus of marketing strategist on the consumer. While the 4 Ps framework for defining the marketing mix has been popular for decades, the four Cs have gained in terms of importance, considerably in recent times. The 4 Cs consists of CONSUMER, COST, CONVENIENCE… Read More

Top Social Media Marketing Channels

In an independent survey conducted by Business Fundas, the top channels as perceived by social media marketers were identified and ranked. For this study, the over 20,000+ twitter followers (and also other social media marketers on twitter) were presented with a questionnaire for understanding the perceived importance of the various media for these marketing experts… Read More

Benefits of Social Media Marketing

In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses… Read More