Explainer Videos are the fastest and easiest way of introducing your business, products, and services to your potential customers. When you have a single chance to create an impression, why to waste it with an unimpressive video! Therefore, it is wise to go for a top-notch video because only a superior and first-rated video can [Click to read more..]
Introduction Choosing the best marketing method for your business means weighing up a range of different factors. Primarily, you need to think about the size of your business, and what type of marketing will serve it best. Moreover, you need to have a strong understanding of your target demographic, and whether or not you’re focusing [Click to read more..]
ARTICLE SUMMARY Business marketing, or B2B, continues to evolve within global markets. Many businesses today are changing their marketing practices and at the same time improving the sustainability of the business, as a way of projecting a more positive company image. Business-to-Business Marketing (B2B) Business marketing covers the practice of any individuals or organisations (including [Click to read more..]
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services marketing mix is dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. In fact, the 7 P [Click to read more..]
CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an emerging lingo amongst marketing professionals ever since it was coined. This has caught the attention since it connects three ideals that are often existing in [Click to read more..]
R.F. Lauterborn (1993) proposed a 4 Cs classification to address the growing focus of marketing strategist on the consumer. While the 4 Ps framework for defining the marketing mix has been popular for decades, the four Cs have gained in terms of importance, considerably in recent times. The 4 Cs consists of CONSUMER, COST, CONVENIENCE [Click to read more..]