Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been reshaping companies. These changes have also been evident in marketing and management related information systems. The transaction based view and relationship based view of marketing is no more. Today, it is the era of information [Click to read more..]
Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of [Click to read more..]
