Nylon is a type of plastic, first created as a polymer in February 1935 by a research chemist called Wallace Carruthers. Carruthers wasn’t to know it at the time, but he’d created what was to become one of the most widely used polymers in the world. Nylon plastic is a thermoplastic – that is, it [Click to read more..]
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same. Traditionally, marketing management was partitioned into three silos, namely the 3 C’s, “Customer analysis”, “Company analysis” and [Click to read more..]
We, the Bengalis wake up on this day, listening to the dream music to our ears, the recitation of Birendra Kishore’s Mahalaya poetry. This heralds the traditional 6-day countdown to Mahasaptami. Goddess Durga visits the earth for only four days but seven days prior to the Pujas, starts the Mahalaya. The enchanting voice of Birendra [Click to read more..]