'Feel Good' for summer!

Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days away to the coast, Boots are keen to let all women know that they can lend a helping hand with the holiday packing process… whether [Click to read more..]

 
Radox says Be Selfish!

As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to show you all what Radox current marketing campaign is. The £4.5 million campaign was launched on 16th June 2009, targeting women aged 25 to 44 with [Click to read more..]

 

Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men walking on water whilst practicing ‘Liquid Mountaineering’. Hi-Tec’s head of marketing, Simon Bonham said “The idea was to take a traditional form of marketing and totally [Click to read more..]

 
NSPCC Beat Exam Stress

I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am [Click to read more..]

 
Adding a New Dimension to Marketing

Now today I have brought you a new World Cup themed ad campaign with a unique difference… I’d like to introduce you to Sony’s 3D TV ad campaign that will grace our screens 11 June. The ad is scheduled to coincide with the with the World Cup’s opening match between South Africa & Mexico, conveniently the Sony [Click to read more..]