Jobs and Careers in Marketing

Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same.

The term “marketing” as it is known now, was coined in the early 1930s by the American Marketing Association presidential address. While manufacturing was then the focus in business, a subsequent need was recognized to sell what was getting manufactured more efficiently in existing markets. While marketing management as a discipline of research and application has seen waves of changes in key strategic inclination and focus, the core has somewhat remained unchanged.

So what draws most of the marketing professionals to this discipline?

  1. First, it is theoretically very easy. The technicalities are somewhat lesser than many other super-hyped fields like Finance or Technology
  2. A lot depends on the quick thinking of the marketer. Understanding and having a good business acumen is an added bonus.
  3. The careers and jobs are promising yet offer dynamic changes to every professional, suitable to satisfy a broad variety of needs. Not everyone is cut-out for every job. Understanding job requirements as a fit with one’s personality type is a must for the sustained growth of every professional.
  4. It offers choices for career shifts industry wise and role wise, must for every professional, if one faces a mid career crisis.
  5. Last, and most excitingly, it offers a track to reach the coveted “CEO” position in the organization. Most top executives have a background in marketing, if not all.

So what roles do traditional marketing roles get you into?

Jobs in marketing can vary a lot. However, besides traditional paths in sales and marketing, there are many other roles in marketing, a list of which is prepared below:

  1. Business Development in Information Technology and Services companies (like jobs in IBM, Google, Microsoft, Adobe, Amazon)
  2. Market Research institutions ( e.g. like jobs in AC Nielson, IMRB )
  3. Consumer goods manufacturing institutions in marketing, sales, branding, strategy (higher in the organization) like jobs in Unilever, Procter & Gamble or in jobs in the FMCG sector.
  4. Consumer durables manufacturing companies in marketing, sales, branding, strategy (higher in the organization) like jobs in Sony, Apple, Toshiba
  5. Product management and even in development in research labs (like jobs in 3M)
  6. Need recognition of markets yet to be created (like jobs in MR divisions in MNCs like Tata Group, 3M)
  7. Retail chain management (both marketing, sales and supply chain functions are sometimes merged) like jobs in Wallmart, K-Mart, Reliance Fresh.
  8. Social sector and NGOs. Even social marketing is a major concern in current fast paced societies.
  9. Internet marketing service professional: You may start marketing websites as a SEO expert.
  10. Affiliate marketing professional: Create your own chain of hierarchy and get the benefits of the sales from it. E.G. Make money from tweeting and making friends join you in the same using MyLikes

I hope the choices helped you out in your search for a career in marketing. By the way, do you know about the top career choices trending globally now?  Choosing a career which won’t stagnate too soon is extremely crucial for sustainable professional growth.

http://business-fundas.com/2010/100-fastest-growing-careers/

The 8 Ps of Services Marketing

Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate the 8 Ps for services marketing, which was previously known as the 7 Ps only.

Services can range from financial services provided by the banks to technology services provided by the IT company or hospitality services provided by hotels and restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence.

To know more in details about the classical 7 Ps of services marketing do visit our article on The 7 Ps of services marketing

While everyone knows about the 7 Ps of services marketing, the 8th P of Services Marketing has emerged in research very recently. The 8th P is Productivity and Quality.

In integral services management, improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers.

It has been recognized that overall profitability of a firm may be greatly impacted by focusing on not only at the top-line by improving sales but also focusing on the bottom-line by lowering over-all cost of delivering services. In services management, often the variable costs are a lot more than fixed costs, and so incremental costs, if managed properly can have a huge impact on productivity. So for services, a firm may greatly benefit through proper re-engineering of processes and remodeling the same if required to improve productivity at each stage.

It has also been established in research that process improvements deliver better standardization and hence better quality in services. Quality perception is a crucial differentiating factor on services management and for long term sustainability of the same. Business Process Remodeling can lead to major process efficiency improvements which again can impact overall quality as is actually delivered by the firm and is also perceived by the customers / clientele .

8-Ps

Do let us know if you liked our article or if you have any questions.

By the way, have you read our article on the 4 P’s on Social Marketing?

Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies from which the 7 P Marketing Mix theory actually evolves?

The Evolution of Marketing Management – The History & Future

Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same.

Traditionally, marketing management was partitioned into three silos, namely the 3 C’s, “Customer analysis”, “Company analysis” and “Competitor analysis” (so-called “3Cs” analysis). Over the years, it has evolved into an integrative five “Cs”: “Customer analysis”, “Company analysis”, “Collaborator analysis”, “Competitor analysis”, and “Analysis of the industry Context”.

As the focus of marketing shifted from 3 Cs to 5Cs, so has the strategic intent of firms. It was recognized that a Pull strategy is way more sustainable than a Push strategy, and so has the models of integrative marketing management.

Do let us know if you liked our article or if you have any questions.

Have you read our article on the 4 P’s on Social Marketing?

Also did you read our article on the 7 P’s of Services Marketing?

These articles are highly popular posts in our educative blog.

Tsunami – What comes next ?

What a terrible, terrible incident took place on 11th of March, 2011. If there is one country which can withstand earthquakes then it must be Japan. Infact the very word tsunami is Japanese meaning ‘harbour wave’. Japan is a country which faces earthquake once in every 5 minutes. Infact even in schools the students are trained what to do in case there is an earthquake. But what happened last week is the worst that the country has faced so far. The Japanese PM has cited it to be the worst incident since the Second World War.
Because of nature’s wrath, such horrendous incidents are becoming regular in all parts of the world. This year supposedly has brought the heaviest snowfall ever in the European countries. And now the triple whammy of earthquake, followed by tsunami and meltdown at nuclear reactors have estimatedly killed thousands while more than a million has been left without food and water. The insurance companies have predicted it to be the costliest with insured lossed running into as much as 35 billion USD, without considering the loss caused by the tsunami.
The fear of what’s next is really scary. Japan has changed geologically and economically and will take long time to get back to normal. But we have obstructed the ways of nature in too many ways for the sake of development for far too long a time. And now with each stoke, the nature is taking us years back from where it would take a lot of effort to come back. Its better that we start getting sensible, else who knows what we might see in this life only…
Will catch u soon again..till then God bless us

@Priyanka

More plight to common man

Being a tax professional going through the budget changes is what we have to do as a part of our job. When the government presents a budget, the Finance Minister tries to convince that they keep the best interest of the common people in mind while imposing tax on the general public. This year through budget 2011, the Finance Minister of India has levied service tax on A/c hospitals having 25 or more beds.
The Federation of Indian Chambers of Commerce and Industry along with several prominent health care institutes throughout India has raised a voiced against this measure. In India it is impossible for a blood bank or operation theatre to function without proper air-conditioning. Further, the life of several patents would be at stake if they get admitted in a hospital without an A/C. The Government has proposed that they are levying such tax only on people who can afford it. But most importantly, i think the Hon’ble Finance Minister, however educated he might be has forgotten that nobody goes to hospital to relax. Most people who are admitted in hospitals are facing a life and death situation. Further, there are so many unprivileged people who put everything at stake, sale or mortgage their fixed assets to save their beloved ones.
The entire liability of service tax would be passed on by the clinics to their patients. What appears to the Government to be a mere tax collection , can make a lot of people beg on streets just to add a few more days to the life of their dearest one.
According to FICCI, India today is in dire need to expand its healthcare infrastructure which is extremely inadequate. The quantity of bed allocated is 0.9 for every 1,000 people in our country when compared to the global average of 2.7, or 3.0 in China and 2.4 in Brazil.
I really pray that the Government bows in front of the combined pressure from all areas and removed this clause from the Finance Bill. If they cant control inflation, they better not make sure to add more plight to the poor and ailing who are already being neglected by our so called “Prospering Country”.
Signing off for today
@Priyanka

PS: The tax structure of the Union Budget 2011

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