There Is Still Plenty Of Life In Print Advertising

It would be fair to say that the marketing world has been heavily influenced by the internet over the past decade or so. Many businesses will spend more time on the SEO, SEM, social media management and all of the other facets of online marketing than that of some of the more traditional methods of marketing that were practiced in times gone by. Of course, online marketing is extremely important in the modern world but that does not mean that print marketing is dead. In fact, it is far from it. It has actually grown alongside that of the online revolution and is part of any major brands advertising campaigns. Continue reading

Creating a Safe Workplace by Maintaining Your Business Premises

In the UK the greatest cause of work related death is asbestos, which unfortunately contributes to around 4,500 deaths each year. This building material, which was widely used for domestic and non domestic buildings before the year 2000, can release dangerous fibres into the air when damaged. Exposure to these fibres can lead to four lung diseases. These are mesothelioma, asbestosis, lung cancer and pleural thickening. If you are the owner of a non-domestic property then it is your responsibility to manage asbestos, and ensure that you are complying with the latest Health and Safety Regulations. Not only is this a legal duty, it also helps to protect everyone on site and will allow for peace of mind. Continue reading

Setting Up a Gym Business to Attract Members

No matter what the economic climate is, the fitness industry is one which is always thriving. This is because people need to exercise, and for many it is something that they take seriously and use as a stress release. Many people go to the gym to lose weight, some to maintain a level of fitness, some to bulk up or rehabilitate an injury and others see it as a lifestyle choice to maintain a healthy mind and body. Continue reading

How to Improve Productivity in the Workplace

If a small or independent business is to be successful, it must constantly look to evolve and improve across multiple sectors. This not only applies to the streamlining of existing business procedures and operational methods, but also the level of productivity that employees are able to maintain over a sustained period of time. This demands an innovative and proactive approach to management, as often it may be unusual methods or seemingly insignificant details that create a positive, motivated and ultimately productive workforce. Continue reading

Team Up with Social Media for Small Business

Local businesses need to take note, the service industry has a lot to gain by developing a solid presence online. Phone books might as well be something you would find on an archaeology dig, people find what they are looking for through search engines now. Without a prominent spot on a search engine results page, Ritz, a standard plumbing business in Santa Monica, would probably not receive nearly as much business as they could. By establishing relationships with potential clients through social media, it is possible for a company to gain the upper hand.

Without a doubt, taking the time necessary to look into the ways in which a given company can gain a social media presence can be daunting. There is a lot of information and misinformation out there to comb through, which is why many people choose to hire a professional to do the work for them. But, when a company does their own social media, it is a lot easier for clients to gain an idea of the types of services they will receive.   Taking a quick look at some tried and true methods of interacting with both clients and potential clients online will give a service provider an idea of what type of commitment they are looking at.

Looking at the social media marketing channels that exist today provides service-based companies with the chance to fully realize their goals in a shorter period of time. Knowing where to focus one’s efforts in order to receive more Facebook likes or Twitter followers goes a very long way in allowing a company to realize their rewards faster. Having realistic expectations with regard to what type of benefits might be had from social media is extremely important in not giving up on a given strategy too quickly.

Many of the social media campaigns that are performed can take months or even years to reach fruition, and remembering this while working on a campaign is vital. Luckily, in the case of small and local businesses it is possible to receive sales quite quickly based off of even short term exposure. If someone needs a service performed as opposed to a product being delivered in the mail, they just might be more apt to choose a local provider. Focusing on review sites as well will go a long way in building up trust with potential clients on a local level.

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