Internet Marketing & SEO Workshop 2014

INTRODUCTION: Internet Marketing is the promotion of offerings to reach the target segment by harnessing the power of the internet, leveraging which zillions of web-based ventures (including e-commerce ventures) are sprouting up every day, especially in the West, and creating value with the minimal capital expenditure.  Now, internet marketing can be of “Push” or “Pull” type. Today, web ventures are moving away from the “Push” strategies to the “Pull” strategies through Search Engine Optimization (SEO) because of its cost effectiveness and long term benefits. SEO is the process of improving the visibility of web-based offerings in a search engine’s un-paid search results to ensure greater visibility, brand building and targeted traffic from the web and greater revenue generation from sales conversion. The participants of this programme would be exposed to the strategies and critical management issues centred on internet marketing, e-commerce and SEO. Continue reading

Tips and Advice – Inspire to Pursue Dreams & Becoming Successful

Many successful people often keep their tactics a secret. However, some wealthy individuals are more than happy to share their journey to success with other people. For example, it is common for millionaires and billionaires to write books about their success stories. The goal of these books is to inspire other ordinary people to pursue their dreams and hope for the best when it comes to becoming successful. Other books authored by wealthy people are in the format of how-to with the goal of teaching readers specific tactics on making money. Continue reading

How to better manage your apprentices

Have you decided to hire apprentices for your firm but are unsure of how best to use them? Like any member of staff, apprentices are a vital component of your business’ success and this means you must invest in them as much as you would with any other employee. Apprenticeships can be symbiotic relationships for businesses, offering each party mutual benefits as they grow and develop together. Continue reading

Document Archive Storage – The Benefits of Digital Copies

In this modern day the most of updated and wonderful creation is the conversion of data to digital format. Latest technologies have emerged to allow digitization of all types of items including document archival storage, paper documents, photographs, recordings and motion pictures, etc. Thankfully, technology has made this kind of storage a matter of the past. Digitalization undoubtedly has transformed the analog material into digital form, which has taken to the next level of the generation. Digital surrogates can be viewed by more people, at wider range and with less effort. The benefits of digital storage are rather better than physical storage. The benefits of digital copies are that immense amount of data being generated by computers today means archiving documents is only going to grow in importance. Making the transition to digital copies of your important documents can make easier and can be associated with your information falling into the wrong hands. Continue reading

Protect Your Business with the Services Qualified Business Law Firm

Launching a business is a lengthy and expensive effort that requires a lot of investment and attention to detail, and keeping a business running is no easy feat, either. So the last thing you want to do is risk losing your business due to legal issues. Retaining the services of a qualified business firm that can help you deal with litigation or simply deal with the complex rules and regulations set down by government agencies will go a long way in helping you to protect your investment. Continue reading

Effective Ways Of Driving Traffic To Your E-commerce Site

Are you looking for new ways to drive more traffic to your e-commerce site? If you sell products or services online, then you realise the value of continuously generating qualified traffic to build your traffic and increase sales. However, when you are just starting out, or stuck in old, ineffective ways, it appears to be easier said than done.  If your website traffic volume isn’t increasing, here are a few tips you can follow. Continue reading