Options are financial vehicles that allow individuals to profit significantly from market fluctuations on an underlying security. When you trade an option the option has a value that is based upon two factors; time and intrinsic value. Options are issued for a limited time frame and have an expiration date. The further out the expiration date the higher value the option has. Continue reading
Google has taken the webmasters and bloggers by a storm once the web giant announced the change in its search engine algorithm, the newest kid on the block, Google Hummingbird. Unlike Google Panda or Penguin, this is not an update but a completely new way to look at the web of things. So let us try to understand the implications of this change and how it may affect the bloggers and content providers: Continue reading
This is just to demonstrate the application of forms for enabling e-procurement in class. This form is just an hypothetical example of how wordpress may be used for demonstrating workflows in class for the course e-business and e-commerce.
Your business is doing well and you don’t need any help. Things are flowing right along and there’s no end in sight to what you can do. So, why would you need a cash advance to help your business? At the moment, you may not. But think ahead a little and put that extra advance into some advertising. Get your business in front of more people. Let your business be the one that rolls off their tongue from a simple jingle on the radio, or a quick advertisement on the television. Use it on YouTube and stretch your reach all over the internet. Continue reading
It’s like Marc Brownstein says in his article for Ad Age says: “you cannot start a branding effort, then stop, and expect to be successful.” The biggest part of your brand is your reputation (some might argue that these terms are interchangeable) and, unfortunately, many entrepreneurs and CEOs think that reputation management is something that they can do sporadically; whenever they have the time for it.
On the contrary! Reputation management is something that requires constant vigilance. It might sound extreme but it’s true. Some of this is completely within your control. You, after all, are in sole control over what you put out into the world. You can make sure that you always put your best face forward. You can’t, though, control what other people say about you and keeping up with that is a full time job. It’s a job for which you probably do not have time.
It’s no wonder that reputation management is starting to become its own job. Some companies hire in-house reputation management experts whose sole job is to make sure that what the world is saying about the company is accurate and paints the company (or the person) in the best light. Other companies prefer to outsource these duties.
There are all sorts of companies out there that specialize in helping people manage their reputations and build their brands. Brand.com, for example, helps companies both build online presences from the ground up as well as managing what is already out there. Outsourcing your reputation management duties could be the best thing you do for yourself and for your company. Why?
We’ve talked about what kind of time commitment is required for proper reputation management. While it takes only a few minutes to Google yourself each morning, actively managing and responding to things that turn up in a Google search can take days. You have other things to do. Your employees have other things to do. Outsourcing to a company that specializes saves everybody valuable time.
As the owner of your company you are absolutely too close to your reputation to be able to see it clearly. What might feel trollish or like a huge hit that demands a huge reaction could be revealed, by an objective observer, to be something much smaller. Or, the inverse: an objective observer can help you understand when something that you think is miniscule is, in fact, a big deal that requires a big reaction.
Still, there are some drawbacks to outsourcing your reputation management duties.
Do you have the money to hire a company to help you build your brand and manage your reputation? These services do not come cheap! If you’re on a limited budget, it might be better for your bottom line to simply take your own time in the mornings and evenings to do this work.
How much control are you able to relinquish without getting twitchy? For example, did you break out in a rash when you outsourced your employees’ training? Outsourcing reputation management might prove similarly troubling. If you struggle with your type A personality, keeping control over the management of your reputation might be in your best interest…especially if you’d simply spend all of your time checking up on the company you’ve chosen for outsourcing!
Really, whether or not you outsource these duties is up to you. What makes you feel the most comfortable? What can you afford?
Maersk. That one word is the name of a company, one which affects your life a great deal considering it’s likely you’ve never heard of it. The giant Danish conglomerate (also known as A.P. Moller – Maersk Group) is involved in a wide variety of different sectors of business.
The one we’re going to focus on is its shipping arm, known as Maersk Line. Since 1996, Maersk has been the largest container ship operator on the planet. The multi-billion dollar operation is slowly but surely changing how it works, and these changes could have pretty major effects on the shipping industry as a whole.
Starting earlier this year, the logistics giant has ventured into the world of green shipping, making sure that they are as environmentally friendly as they can be. The move is sure to make waves across the industry.
Pressure from Investors
Investors can put pressure on a business in a way that no other stakeholders could even dream of, even when you look at something as large as the shipping industry. A few short months ago came an event organised by the Sustainable Shipping Initiative. At this event, a representative of a Dutch bank stated that the methods in which ships are financed are set to change – investors will start to ask for an insight into environmental matters, wanting their ships to start being more “green”.
Bunker fuel – the fuel used by the shipping industry – is one of the least clean around. It produces high amounts of sulphur and carbon dioxide. That being said, shipping is still the cleanest method of transporting goods over long distances; a thirty minute car journey produces more CO2 than a day’s shipping.
Roughly 90 per cent of all global trade is transported via boats and ships; it is an incredibly important industry. Almost every business sector you can think of relies on it, from the less obvious such as snacks and cars, to the more openly apparent, like marine suppliers (visit the website for more information on that).
The Big Step Forward
Thankfully, shipping companies have stepped up to the plate, and taken the initiative into their own hands. Maersk had set a goal (in 2007) to reduce its carbonic emissions by 25% by 2020; they blew past this amount last year and have increased their target to 40%.
To keep using Maersk as an example of the methods that can be pursued, they have introduced a cleaner fuel, lower in sulphur, for use on routes that involve some of the more badly polluted cities, such as Hong Kong. They also pressured the HK government to introduce regulations demanding the use of cleaner fuels.
Arguably their biggest improvement, however, are the Triple-E class ships on the horizon. Standing for “efficiency, economy of scale, and the environment”, the Triple-Es are to be bigger, more efficient, and above all, more environmentally friendly. Due to a large amount of small improvements, they’re said to cut emissions by 50% per container.
The future’s bright; the future’s green.