Dealing with rejection and failure

When trying to accomplish any major goal in life, rejection and obstacles are inevitable steps that every professional has to encounter not once but multiple times in life. The key is to learn from your mistakes and persist through it until you succeed. However, this is easier said than done. The critical differentiators between success and failure is the ingredient of the person, who befalls the same. It is not aptitude that creates the difference but attitude, as has been recognized in numerous highly cited research works (Shao et al. 1988, Jennifer et al. 2006; etc).

I have personally encountered numerous professionals who are actually extremely competent but find it hard to deal with failure and perceived rejection from the social and professional network due to the same.  Counseling helps in more ways than is perceived in making or breaking these otherwise highly competent people.

Success of course is the ultimate souvenir and the only testament to your efforts. However, dealing with rejection is critical to avoid burn-out and maintain self poignant efficacy and confidence to go on. Coping strategies include using emotional or instrumental support; self-distraction; denial; religion; venting; substance use; self-blame; and behavioral disengagement.

Of these, using social support (for emotional, instrumental and terminal goals), denial, venting, behavioral disengagement, and self-blame coping had negative effects on individual satisfaction and ends up in boosting sub-lingual dissonance within the mind. As more and more professionals used these coping strategies in dealing with the day’s most bothersome failure, the less satisfied they felt at the end of the day and subsequently their performance felt the effect of a dissonant mind in the long run. This creates job churn or disengagement from organizational citizenship behavior or even group affiliation.

In contrast, positive reframing (i.e. trying to see things in a more positive light, looking for something constructive feedback from first hand experiences), factual acceptance and humor coping had positive effects on satisfaction. It has been observed that professionals using these coping strategies in dealing with failures, became more satisfied and less stressed they felt at the end of the day (Stoeber et al., 2006). The finding that positive reframing of relatively bitter experiences in the professional sphere was helpful for professionals having extremely high perfectionist goals and long term self-improvement commitment is particularly important. This establishes that even people high in perfectionistic concerns will have a tendency to be dissatisfied no matter what they achieve, are able to experience high levels of satisfaction if they use positive reframing while attempting to cope when dealing with perceived failures. The same also applies for all professionals even if they are somewhat in the “cross the fence” stage where they are yet to taste success majorly.

Do let us know, if this helps you in dealing with stress from fears of failure and rejection.

 

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Hi friends,

Been a long time since I posted in my blog. Due to some personal reasons, I am getting very little time to blog nowdays. Also, tweeting has almost stop. But would request you all to stay with us, so that after the next few days, you will again see more regular posts from me.

I cordially thank you for your immense support by following us, through thick and thin.

Till then,

Ciao..

Recruitment for Jobs through Social Media

Social Media has gained in popularity in leaps and bounds. Whats fascinating, that today beyond the social networking, professional networking is also increasing in popularity, which has led to the recruitment efforts of HRs through Social Media. In fact, there are openings for people who enjoy indulging in Social Media, like brand managers, community managers, social media strategists, content creators.In fact, due to the importance of Social Media, there have been conferences (e.g. Social Media in Recruitment) which explores the various dimension of this emergent phenomenon.

While the importance of Linked In has been recognized for a long time for recruitment of new talent in the mid-senior levels, very few recruiters would like to admit that they check the Facebook profiles of the potential candidates. A person’s social interaction not only is an indication of his emotional quotient and with whom he can connect through his social networks, it eventually links up to his professional quotient. Business Schools like Harvard, Yale or other premium schools have networks which can help to identify a member uniquely from these institutions. Thus the potential for actually evaluating the claims of candidature and their association with with niche institutions increases manifold, and hence correctness of professional membership is stamped in the social profile.

Not only for checking a candidates professional aptitude, but also to evaluate a candidature’s fit for a particular profile, a professional Social Media profile is of paramount importance. Its often that recruiters check Linked In for suitable candidates for niche roles. Hence a profile with details which can provide greater insight to the recruiters, can actually create a one-off linkage for the perfect skill specific job with a right candidate.

So why is social media increasing in importance in the recruitment scenario? Actually it has to be recognized that the job portals offer paid services to the recruiters while the social media is free for the basic users. Also the job portals are region specific, social media is more global by its very definition. Job portals target only the active job seekers whereas social media potentially has access to both active and passive job seekers. Hence one may just become inquisitive on seeing an advertisement of an opening which may have a high fit with the candidate, although the latter might not be actively searching for openings at the time.Thus the potential reach to the perfect candidates increases manifold, even if the latter are not actively searching for opportunities.

Also, one can observe social interactions of a potential candidate on social media unlike in job portals. However, social media is difficult to use for the recruitment purpose while job portals are highly user friendly and easy to use, being more targeted for the purpose.  But if offers one benefit that cannot be obtained from job portals. The candidates cannot re-organize their profile for a particular opening, since most have a time stamp, which offers ingenuity to profiles with a truthful mapping of candidature with the openings, although the potential information for evaluation may be low.

So what do you think about the importance of social media and professional recruitment? Do let us know your thoughts on this topic.

Facebook’s ‘Add to interests’ feature

Facebook briefly introduced the ‘Add to interest’ feature in their newest feature trials venture. Surprisingly this was done only for pages with commercial media and text.  Although the feature / option quickly disappeared from pages where it was introduced, but it left us wondering if Facebook might be preparing a modified plan for users to opt-in to brand messages or even some sort of discovery engine, based on profile segmentation and customization. This may impact the promoted pages by a huge margin, who may see the spiraling hits/likes from their pages/group rocketing like never before.

This looks like Facebook is all geared to take social media to the next big level, targeted online campaigns from the analysis of Big data, collected from social behavior online. What do you think about this new offering from this social media innovator? write to us to tell us your take on this sneak peek..

 

The option quickly disappeared from pages, but it left speculators wondering if Facebook might be plotting a way for users to opt-in to brand messages or even some sort of discovery engine.

SEO Tips for Google Panda Update

Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a deeper perspective than is presented in most blogs and online forums.One of the burning issues that has hit the Web-Masters is how to tackle the Google Panda, after it was released in late 2011. SEO tactics deployed by most web-masters have seemingly failed and many reliable and white hat sites are drastically getting downgraded ever since the Google Panda was introduced.

Google Panda was introduced to weed out “content farms” and low quality sites which strive to make a living by producing low quality content. New dimensions that has been added in Google Panda are that it analyzes websites based on an self-learning AI algorithm, which looks for similarities between websites people found to be high quality and low quality, based on surfing behavior. There is also a high probability that there is an increased usage of Image Analysis  with Text Analysis to identify original content. There is also a higher importance to content recency based on content type. Also, which sites and which articles connect to you from which sites, matter a lot.

Google Panda has been criticized by renowned web-masters since many a time renowned websites had “scraped” content and yet the original lesser known site was penalized. Also, it appeared to impact an entire site’s ranking or specific section, rather than just the individual pages on a site. Also it adversely impacted sites where most of the traffic came from “ever popular” content but were of smaller scale (e.g. Websites with niche content, Personal blogs).

So what does that leave you? If you are a web-master, you are probably worrying how to ensure that all the effort you have put in to develop your website does not go down the drain.While age old SEO tactics like getting good quality back-links still do the trick, it is important to realize that there are some basic differences which needs to be addressed, if you want to ensure that your web-site is recognized by Google Panda as a high quality site.

So we have brought out few pointers on what not to do, if you are attempting to optimize your website based on the guide-lines from Google Panda.

  1. Never keep a high percentage of duplicate content. This might apply both to a page or a complete site. So content that you may have on headers or footers, if they are repeated across pages, should never increase more than 25% of the content across all the pages.High percentage of boilerplate content (similar static content) is a strict negative pointer from Google Panda.
  2. A low amount of original content on a page or site is always bad. It is a good practice to ensure when you make a post, you should have more that at least 300 words in every post. Semantic analysis is done by Search Engines nowdays, which can actually trace the quality of content that you may have posted in your article, which is new from your older articles or novel from other content in other web-sites.
  3. A high percentage of pages with a low amount of original content will drastically downgrade your SERP rank. So it is important to ensure, that you create a post only when you have substantial content to make a new post. The age old thought that you should post frequently irrespective of the post content is way dead. It has been attacked by Search Engines besides Google, to weed out content farms.
  4. A high amount of inappropriate adverts, especially in the beginning of the page, showcases the focus of the web-page is only revenue. Hence Panda will recognize that page and a site as being a Content Farm.
  5. If the page content and page title tags do not match for the search queries a page does well for, it will be taken as an attempt to play around with key-words. Text snippets will be analyzed through Symantec Analyzers to ensure there is high consistency between the meta tags and content.
  6. Unnatural language on a page including over-optimization of SEO will be harshly penalized. Google is increasingly becoming efficient to recognize Black Hat SEO tactics.
  7. High bounce rate from a particular web-page or web-site or even low visit time on pages or site, less than 30 seconds, will be recognized as a low content web-page or website. Also low percentage of users returning to a site, without search, will be an indicator that the site has low quality content where visitors do not return. These are strong indicators of the content quality and quantity in a website.
  8. Low click-through percentage from Google’s results pages (for page or site) as and when it appears in Google Search will ensure that the page ranks even lower for consecutive searches, for the search criteria.
  9. Low or no quality inbound links to a page or site (by count or percentage) is always bad. However, low quality backlinks is judged by the relevance of the web-page where it is linked to, by analyzing the text snippets of the mentioned paragraph. If a page is mentioned where it won’t have substantial semantic linkage to the content, it may get penalized.
  10. Low or no mentions or links to a page or site in social media and from other sites is also bad. It is of critical importance that new people share your content. Typically, most SEO professionals link up with a group to promote their content by exchanging votes/shares. Over time, the same group of professionals share the links and posts of a site get shared by the same group, and within the same group. The search engines today can track the sharing pattern through web-mining and this is a serious negative pointer for a web-sites. Sharing or mentions across pages or new profiles is the new mantra for success. Even if you hit Digg’s first page by exchanging votes, you are likely to be recognized by Google Panda as a Link Farm.

I hope you enjoyed going through these guidelines on how to protect your web-site from Google Panda downgrades. Do let me know if you have any queries. You could also check out few of the good service providers for web marketing. Also, check out the free ebook “Advanced Guide to Digital Marketing” for more details on digital marketing, the theories and advanced concepts.

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