The question “Why a MBA” is one that haunts both MBA aspirants and recruiters. Today slowly MBA is becoming a fad which often delivers much less substance to the business and is mostly about the way the little that is delivered is packaged. The problem is that this issue is also getting recognized by aspiring [Click to read more..]
While there are many e-commerce and e-business models which one needs to be aware of, the dynamics of business strategies change overnight with the adoption of e-commerce and m-commerce business models. The limitations of the more popular strategic frameworks like that of the Porter’s 5 forces model was realized very soon by the researchers in [Click to read more..]
Electronic commerce, which is abbreviated popularly as e-commerce or eCommerce, is defined as the buying and selling of products or services over electronic media like the Internet or other Information Technology dependent networks. Sometimes e-commerce is also interchangeably used with the terminology e-business. The amount of transactions and the volume of trade conducted via electronic [Click to read more..]
Ever thought how your boss may react if you went upto him after your appraisal if you didn’t like it and reacted in this manner? Of course, your boss may not be pleasantly surprised, but I am sure he will get the message. Just hope you have contingency plans if you follow this for your [Click to read more..]
The results for the top 30 B-Schools of India are out for the year 2011. This time the study was conducted by Economic Times and ratified by a consulting major who collected a total of 253 responses across the 5 functional areas with 31 IT Heads, 38 Finance Head, 97 HR Head, 34 Production/Manufacturing Head [Click to read more..]
Affiliate marketing is a highly popular emergent marketing practice in which a business model rewards an affiliate marketer for each customer brought about by the affiliate’s own marketing efforts. More popular examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to [Click to read more..]