INTRODUCTION: Enterprise information management is increasingly becoming critical in “Business-as-Usual”. However, using the information properly so as to be able to leverage upon the information assets of the enterprise becomes a challenge for the functional managers. Not only does it require an understanding of the different approaches and their utility in achieving the end objective, [Click to read more..]
It can be difficult to know what a customer actually expects from a business; while you may be able to focus on more typical expectations like quick responses from staff, as well as being able to find out detailed information, some customers might have unexpected ideas about what sort of service they’re going to receive. [Click to read more..]
INTRODUCTION Digital Marketing is the promotion of offerings using all forms of digital media to reach the target segments. Although these channels of promotion include a variety of channels and media, today digital marketing is synchronously connected with marketing using the web or internet. The focus of this programme is on digital marketing by harnessing [Click to read more..]
One of the more effective ways of promoting your business is to use a corporate calendar; this has many advantages, with calendars sent out to clients at a discount or free every year as part of a lasting relationships. Corporate calendars represent both a practical item that will remind clients of your business relationship, and [Click to read more..]
Business Frontiers, Vol. 4, No. 1. Title: Strengthening Rural Management Education in India Publication date: May, 2013. Authored by Ansu Abraham This paper must be cited as follows: Abraham, A., (2013). Strengthening Rural Management Education in India. Business Frontiers, 4(1), 1-8. Abstract: Rural India is drawing more attention than ever before. To develop [Click to read more..]
Explainer Videos are the fastest and easiest way of introducing your business, products, and services to your potential customers. When you have a single chance to create an impression, why to waste it with an unimpressive video! Therefore, it is wise to go for a top-notch video because only a superior and first-rated video can [Click to read more..]