Category Archives: TechNews

Skilled Executives Steer Game Companies to Success

Even during hard economic times, people are often willing to spend money on entertainment. Entertainment can provide a much needed distraction from everyday struggles. In the past, people turned to movie theaters to distract them from their troubles. Now, while fewer people may be spending money on theater tickets, many are still investing in consoles and video games. Yet, gamers who are struggling financially may be selective when it comes to choosing games. Competition among video game companies is somewhat fierce. Driving this competition are some of the gaming industry’s most prominent executives. Each one has employed a different strategy when it comes to attracting players. Continue reading

Decision Support Frameworks for Managerial Decision Making | Workshop at IIM Rohtak

INTRODUCTION:

Managerial decision making is increasing in complexity every day. With the adoption of enterprise information management systems, there is a plethora of information which is quantifiable. However, there will also be a lot of information which won’t be strictly quantifiable, but none-the-less would be extremely important for managerial decision making. Effective decision making would involve managing the trade-offs between such a variety of information and conflicting organizational goals. The process itself is highly complex, and to address which, decision support models are needed. These problems are typically handled by specialized quantitative tools involving multiple-criteria decision-making or multiple-criteria decision analysis, which is a sub-discipline of decision science. In current times, these tools are gaining in popularity among consulting practices, in being used to resolve highly complex managerial problems. In this course, participants would be exposed to few of the very important and useful frameworks, which can be used extensively for stimulating improvements in various decision making processes.

 

OBJECTIVES:

This programme is aimed at

  • Enable an understanding of challenges and solution approaches of multi-criteria decision making problems
  • Developing a quantitative approach of problem solving among participants with both qualitative and quantitative data.
  • Enable participants to use Microsoft Excel more effectively using these frameworks for decision making.

 

CONTENTS:

Topical Coverage:

  • Tools for the measurement of qualitative and quantitative information.
  • Framework for multi-criteria decision making using both qualitative and quantitative data using Analytic Hierarchy Process.
  • Structured framework for Group Decision Making to leverage the collective expertise of a group of decision makers
  • Framework for modelling of probabilistic events for decision making

 

WHO SHOULD ATTEND:

The course is designed for mid-level and senior level management executives who need to evaluate or make decisions based on both qualitative and quantitative data. The course would be extremely helpful for managers who have to deal with a great deal of imprecise information and subjective decision making challenges, in their Business-as-Usual deliverables.

 

PEDAGOGY

The programme adopts a mixed methodology approach by using lectures and exercises predominantly, while case studies would also be used to explain the real life applications of the decision support models.

 

PROGRAMME COORDINATOR Dr. Arpan Kumar Kar

Past Affiliation: Jadavpur University/XLRI Jamshedpur/IBM India Research Laboratory/ Cognizant Business Consulting.

Teaching areas: Management Information Systems, E-Commerce and Digital Marketing

Research areas: M-Commerce, E-Commerce, Decision Science, Business Analytics.

 

VENUE Indian Institute of Management, Rohtak (IIM Rohtak)

For further queries regarding registration, email me at arpan.kumar.kar@gmail.com

When unstoppable institutions collide with immovable bodies

Facebook, Google,  eBay and Amazon are just four of the technology mammoths who have been touted to be in a major lobbying group newly formed to protect the interests of the information technology industry, according to The Washington Post. This report has no doubt caught the fancy of many practitioners and academicians alike who watch the dynamics of the IT industry with a keen eye.

This newly formed band of super-heroes will be named as The Internet Association and plans to start operations from September. When it is launched completely, the full list of institutional heavyweights will be available for the general public, but as it stands already, The Internet Association contains some major movers and shakers in the technology industry.

While the idea is no doubt noble in spirit, what concerns me is the agenda which is not being spoken of, but is probably hidden at some level, behind the formation of such  “band of brothers”. While the group has been formed to fight regulations that impede the development of technological innovation, are we witnessing a convergence in an attempt to create and control monopolistic issues?

A monopoly can be coercive if the formation of the monopoly actively prohibits future competition and market improvement by using practices that is derived from its market or political influence. Although it is often debated whether market restrictions are in the best long-term interest of present and future consumers. While open innovation is always welcome to the “common man”, if the underlying agenda of such a group would be to protect the interests of multi-national giants to indulge in monopolistic practices “hand in hand”, this may very well be the death of the vision with which this group is being formed.

While we can debate on and on the agenda, the only tested truth source will be time. We will be eagerly waiting for the updates in this newly formed group of super-institutions on their agenda and course of action. Till then, ciao.

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This article is authored by Sayantan Ghosh. Sayantan is an alumni of Delhi School of Economics and is currently employed with a leading national bank in its policy making body. Sayantan loves to play table tennis and has a passion for photography.

Mozilla Firefox vs Google Chrome

The battle amongst the browsers have reached a critical climax in 2012. We may be witnessing another change of an era. Amidst the ever declining popularity of the Microsoft Windows Explorer, this time the collision is between Google Chrome against Mozilla Firefox. And the Google Browser has actually overtaken the browser that has ruled the hearts of technocrats for the last 5 years in 2012.

Firefox took over the digital world earlier dominated by Windows Internet Explorer, in a complete monopolistic market (MS used to command a 95% market share then). Firefox saved the world when Microsoft had stopped its investments on the Explorer research for few years, just because it was by far the market leader. While Microsoft remains the market leader still, the monopoly was shaken and stirred long back and today the company enjoys a 40% market share only, that too only from the corporate users of Microsoft Windows. The tech savvy netizens really needed a change at that time which could jolt the monopolistic market dynamics and improve the market of browsers drastically.

Within a few years of its launch, Firefox had demonstrated the power of CSS and JavaScript and how the two may be leveraged to change the web experience of the netizens, altogether to a new level. In fact, it was Firefox that triggered the HTML5 revolution. It is because of Firefox that Windows 8 application developers could develop the same in JavaScript. And ironically, it is because of Firefox’s spirited success and huge adoption, that Chrome was conceptualized in 2008.

When introduced in 2008, Chrome was foreseen by many technocrats as being an extension copycat of Firefox only, but lighter, with almost no features. The positioning of Chrome was simple yet effective: it addressed a single basic need of the netizen, Speed. This came at a time when Firefox was slowly becoming sluggish with tons of Apps which was making the experience of web-surfing cumbersome. However, shrugging off initial concerns on stability and security, Chrome has come a long way, and may now be equally poised to challenge Microsoft’s position within a few years.

Today, Firefox has lost a third of its market share, from around 30% down to 25% in 2011 end, and Google Chrome has surged to almost 26% market share, to become the new leader in the consumer web-market. StatCounter Global Stats reports that Chrome took 25.69% of the worldwide market (up from 4.66% in November 2009) compared to Firefox’s 25.23%. Microsoft’s Internet Explorer still maintains a strong lead globally with 40.63% although the share arises from Microsoft’s Windows/Office users mainly. In fact, almost as a party to rejoice its victory, Google has recently announced the launch of full version Chrome for Mobile, putting a fully fledged web browser on a phone’s tiny screen.

The future seems exciting, and we may witness a splurge of innovation in the browser technology, in an attempt to control the market share. Whatever happens, the netizens and cyber citizens will benefit from this competition which is bound to keep all the netizens at their toes to see what happens next. What do you think? Do let us know your take on this gizmotalk.

Principles of Google – The Chrome Story

For years Google has tried to hunt down Paid link exchanges and Black Hat SEO tactics by penalizing websites investing on paid links to rank higher in Google search, by getting back juice from back links. Has the time come when the internet major is caught red handed involved in practicing exactly what it punishes others for? The “Is Google Evil” question has again returned to haunt this innovator which has given us a new life through its innovative web based offerings.

While this goof-up may have not been done intentionally, in an attempt to promote Google Chrome, it has got into a mix up, when paid bloggers in-inadvertently placed -do-follow links instead of no-follow links to the Google Chrome download page. This created a huge influx of juice to the Chrome page when a video advertisement of the same was launched. It was an attempt from Google to become the market leader in the Internet Browser industry, by re-branding and relaunching Chrome.  This happened after Google hired Unruly Media, an international media agency, to get a number of paid bloggers to promote a video for its Chrome browser featuring a US flour company. However, another SEO firm named Essence Digital has “come to the rescue” of Google by declaring that it acted as an intermediary between Google and Unruly Media.

However, to clear up this “mistake” Google has now lowered Chrome’s position in the Search results, in an apparent effort to correct the mistake. However, it is interesting to note at this juncture the degree of strictness with which Google penalizes bloggers and webmasters for indulging in link exchanges, link purchases or even black hat SEO tactics.

In an era where management principles are often scrutinized for ethical legitimacy, this blunder by our favorite Web Prodigy, will no doubt leave a lasting impact on its fans like us. While Google “might not have” authorised this campaign directly, it is indeed in violation of their own webmaster guidelines, and thus the managers of Google should be held liable to fulfill a higher ethical standard, given the fact that they take such a strict action against similar defaulters.

Apple Inc – The Past and the Future

In the past few days, Apple CEO Steve Jobs resigned and Tim Cook has taken over the company that has held the leadership position in terms of technology development, innovation, admiration, brand value, customer engagement, customer satisfaction and across a multitude of other dimensions. While the technology geeks across the world are concerned at this change in leadership, there is a bigger concern about the change in business dynamics the world may witness with this change of an era.


However, it is time to embrace the change in leadership and look forward to the Future of Apple Inc, and hope that this leader in technology will continue to delight us as always and Tim Cook will take the company to achieve greater heights in all dimension. The technology major is currently in Dire Straits due to ongoing conflicts regarding IPRs and other legal issues. The the new Chief Executive Officer of Apple see the firm through these troubled waters? What would be the change in the focus of the company and in business strategy? The management gurus across the world will be keeping their fingers crossed in anticipation.

Both men have recently given noteworthy commencement speeches sharing their life’s wisdom with  those as the beginning of their careers. Both offer great wisdom and are worth reading for every technology and management enthusiast. Both these speeches can have a lot of motivational effects on professionals who are still undecided on their careers. Check them out.

Steve Job’s Commencement address and Tim Cook’s Commencement Speech
I hope our readers will enjoy reading these speeches.

Signing off.

Arpan