Category Archives: e-Business

Social Media and Its Effect on SEO

Social media is an important part of a company’s marketing mix. Engaging with customers on a regular basis not only adds brand value, but it can also have direct impact on Search Engine Optimisation (SEO). Hiring an SEO agency is important, but when you select a company to handle your SEO activities, make sure that they are on top of social media promotions as well.
According to a study conducted by SEOMoz, any post on Twitter that gets re-tweeted three or more times gets indexed on Google Search 50% faster. So social media has a positive impact on SEO and hiring an SEO agency that can handle both SEO and SMO can be a great way to increase the ranking of your brand’s website. Continue reading

4 Ways to Brand Yourself to a Global Market

It’s a mobile ready world and a largely digital one, which means your brand (whether you’re a business owner or a freelancer) needs to have longer reaches. There’s certainly a place for hyper-local marketing and branding, but more and more professionals are seeing the appeal of catering to a more global market. If you think that will benefit you, it’s time to change your perspective and approaches. Continue reading

3 Ways to Write Similar Product Descriptions that are SEO Friendly

It might seem like some businesses have all the luck: They “only” have a handful of products and services that are so different from one another, the content writer doesn’t have to be that creative to avoid duplicate content. In the world of search engine optimization (SEO), duplicate content is a black hat trick that can severely penalize a site even when it’s done unintentionally. Most writers have experienced a time when they were “caught” by Copyscape even though they weren’t plagiarizing. Some content simply demands to be so similar (such as like products or medical terminology) that it won’t pass Copyscape (or Google’s SEO algorithms). Continue reading

10 Tips on Shopping Online Safely

Online shopping is so easy and convenient that we get used to it pretty quickly. Generally it is safe to shop on the internet and this may make us comfortable with sharing our card details and other valuable information readily. It is always best to be on the cautious side and take extra care while you are spending your money. Here are 10 tips to help you stay safe. Continue reading