Category Archives: e-Business

Are Your Marketing (Lists) Data Clean?

In today’s technology driven world, marketing trends are changing quickly. One of the most popular forms of marketing at this time is database marketing. Regardless of how careful you have been or how painstakingly long you have worked on keeping your databases clean, it is likely that they are not. Most commonly there are duplicate names on the lists. However there are also issues with old addresses or undeliverable addresses. Continue reading Are Your Marketing (Lists) Data Clean?

How to Better Employ Search Engine Optimization

Search Engine Optimization, or SEO as the enlightened call it, is a technique to generate more traffic for a website. Many SEO tactics have been shown to work, but it can still seem like the process of unburying your website from page 10 of the search results takes forever. Clearly, some ideas work better than others. Continue reading How to Better Employ Search Engine Optimization

Scope of Affiliate Marketing for Brands

  • It has been estimated that the Indian e-commerce industry has grown from $ 3.8 billion in 2009 to $ 12.6 billion in 2013. The Indian e-commerce consumer base is also expected grow to 100 million people in 2016 from 35 million in 2014, as per Google’s Annual Online Shopping Growth Trends Report in collaboration with Forrester Research. With e-commerce creating such a furore in the Indian market, affiliate marketing may well prove to be the game changer for online businesses and brands. Continue reading Scope of Affiliate Marketing for Brands

5 Amazon SEO Tips for Retailers on the Biggest Platform

You promote your goods on Amazon or your shop is set up there, which instantly gives you access to the biggest online shopping demographic in the country. For years, search engine optimization (SEO) has been used interchangeably with “SEO for Google” since Google is the biggest search engine in the US. However, Amazon is quickly catching up and is clearly the biggest shopping search engine in the country (and in many parts of the world). Continue reading 5 Amazon SEO Tips for Retailers on the Biggest Platform

Increasing Preference for Mobile Wallets – secure and reliable

The still evolving ecommerce and mcommerce technology has given birth to mobile wallets. If you are hearing the word mobile wallet for the first time then these wallets are loaded with cash electronically from an ATM or a mobile retailer. These mobile wallets can be used by customers to shop online or for recharging services such as mobile, data cards and even DTH services. Mobile wallets ensure smooth and hassle free transfer or payment implying uninterrupted service. Continue reading Increasing Preference for Mobile Wallets – secure and reliable