How Technology will change Small & Medium sized Business

And here come 2012. The era of computing has seen some dramatic improvements in 2011. But what is interesting is the evolving focus of technology majors from large enterprises to small and medium sized businesses. So what could be the major movers and shakers for the next two years as we gear ourselves to ride [Click to read more..]

 
Location Based Services

Location-Based Services (LBS) typically are information based or entertainment providing services, accessible with mobile devices like smart phones, web-enabled phones, PDAs, Notepads and Palmtops through the services of a telecom network provider. Typically these services utilize the ability to make use of the geographical position of the mobile device. These services are getting immensely popular [Click to read more..]

 
e-Commerce Business Strategy

With the world full of entrepreneurs, increasingly adopting web based business ventures, a key issue to discuss becomes what is the long term business strategy? Many of the firms, after a promising start are succumbing to the death trap, and fail to grow to a level to sustain the investments made on them. Is it [Click to read more..]

 
A discussion of 3 core issues in Information Systems Research

Information systems research looks at the interface of three aspects of the firm, Technology, Process and People. In this essay, we look at the issues discussed by three of the highly cited papers in Information Systems research. The article “A Framework for Research in Computer Based MIS” by Blake Ives, Scott Hamilton, Gordon Davis talks [Click to read more..]

 
Customer sentiment and Opinion Mining

Customer sentiment mining or opinion mining refers to the application of datamining techniques like natural language processing, computational linguistics, and text analytics to identify and extract subjective information from customer data like textual interactions (sms, emails), recorded phone calls (calls to CRM divisions) and more recently usage of products/services (website usage, etc). There are many [Click to read more..]