Category Archives: e-Business

What is Web Analytics?

Web analytics:A new domain that is capturing the imagination of every online venture. So what is all this talk about web analytics. Does it really justify the attention it is getting from all the online ventures and especially the e-commerce companies? A lot of talk happens about web analytics, but often not much clarity is presented to what constitutes the domain of web analytics. Continue reading

Stand Out from the Competition and Impress Your Customers – Write a Letter

In our hectic, tech-driven age of email, texting and web-based communication, is there still space for the humble letter? Businesses seeking to reach out far and wide to new and existing customers often overlook this more humble form of communication, but when it comes to making a lasting impression, a letter really is better. Here are 6 reasons why the letter remains a powerful tool for any business. Continue reading

Advantages Of Using A Website For Your Brick And Mortar Store

Any brick and mortar store can benefit from the association with a website. It can act as a really good informational portal that is perfect for prospective and existing customers. You can use it in so many ways and if everything is properly managed, it will automatically increase the number of sales that are generated. Although we can mention many different things, here are some that you have to take into account as advantages that few brick and mortar store owners ever consider: Continue reading