Category Archives: Technology

3 Tips For Being Successful With CRM Integration

Companies rarely have it alone when they start a CRM (Customer Relationship Management) business. That’s because there are certain aspects they need to consider: operational processes, employee use transitions, change management, business strategies, budgets, and new technology. Continue reading 3 Tips For Being Successful With CRM Integration

Business Process Management Software – A Bird’s Eye View

These days running a business, regardless of whether it is a new one or has been around for several years now is hassle free and less cumbersome. This is due to the fact that there are many tools that will help you to run the business smoothly. These tools are in form of software programs and can be easily installed with the help of your IT team (regardless of whether you have an in-house team or you have outsourced the services to another vendor). Continue reading Business Process Management Software – A Bird’s Eye View

Are Your Marketing (Lists) Data Clean?

In today’s technology driven world, marketing trends are changing quickly. One of the most popular forms of marketing at this time is database marketing. Regardless of how careful you have been or how painstakingly long you have worked on keeping your databases clean, it is likely that they are not. Most commonly there are duplicate names on the lists. However there are also issues with old addresses or undeliverable addresses. Continue reading Are Your Marketing (Lists) Data Clean?

How to Better Employ Search Engine Optimization

Search Engine Optimization, or SEO as the enlightened call it, is a technique to generate more traffic for a website. Many SEO tactics have been shown to work, but it can still seem like the process of unburying your website from page 10 of the search results takes forever. Clearly, some ideas work better than others. Continue reading How to Better Employ Search Engine Optimization