ShareThe cyber world has really come alive with the onslaught of WEB 2.0 technologies. Today, many startups are being formed by students and entrepreneurs across the world. The web based firms with often no brick and mortar presence have been... (Continue reading)
ShareA business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for all organizations) is... (Continue reading)
ShareIn the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Michael Porter (1980) has argued that a firm’s strengths ultimately fall into one of two headings:... (Continue reading)
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that needs to be considered while entering a new market and... (Continue reading)
ShareThere is no one best approach to analysis of an management case study. However, a number of general steps and guidelines can be followed to ensure better case analysis. Although the following steps are presented sequentially, it may be necessary... (Continue reading)