Category Archives: Videos & Lectures

Insights from the management prodigies.

Rethinking the way MBA is taught

David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to provide something different for the students.Should business schools start preparing students on other finer aspects of life like skills and responsibilities? What is missing in […]

Joel Peterson of Stanford on Organizational Culture

While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality.  To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur […]

Philip Kotler on using IT for Marketing

Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of […]