ShareNow it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to bring back the ‘Yeah yeah yeah, La la la’ TV ad... (Continue reading)
ShareFor a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are watching. The use of this method of branding has become ever... (Continue reading)
ShareIn a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a... (Continue reading)
Share Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambience as a... (Continue reading)
ShareNeed can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for such products in the market. Refrigeration, cleaning and transport were... (Continue reading)