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Coco-Cola Goes Crazy for Harris!
Written on 5 Aug, 2010 at 22:48 in Advertising & Branding, Marketing, Marketing Theory | viewed times | 8 Comments
ShareNow it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to bring back the ‘Yeah yeah yeah, La la la’ TV ad... (Continue reading)
TV Idents becoming more inspiring…
Written on 24 Jun, 2010 at 22:35 in Advertising & Branding, Marketing, Marketing Theory | viewed times | 17 Comments
ShareFor a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are watching. The use of this method of branding has become ever... (Continue reading)
Win their Hearts & Success will Follow
Written on 1 Jun, 2010 at 4:59 in *Featured*, Advertising & Branding, Marketing, Marketing Theory, Social Media | viewed times | 11 Comments
ShareIn a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a... (Continue reading)
The 7 Ps of services marketing
Written on 2 Apr, 2010 at 5:00 in Advertising & Branding, Marketing, Marketing Theory, Social Media | viewed times | 28 Comments
Share Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambience as a... (Continue reading)
The art of need recognition for product conceptualization
ShareNeed can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for such products in the market. Refrigeration, cleaning and transport were... (Continue reading)