Business Fundas

The best business management blog

‘Sales & Distribution’

How Mystery Shoppers Can Help a Business

Mystery_Shopper

Have you considered using a mystery shopper service as a way to learn more about your business and how you can improve your service? A mystery shopper is someone who visits your retail location while pretending to be a customer, so that they can observe what the experience is like. They will pay attention to… Read More

How to Set Up a Small and Profitable Retail Outlet

Regardless of the nature of your business or individual business goals, success is only possible if you are able to achieve a viable profit margin. While the current small business climate suggests that this should be more than attainable for ambitious Small and Medium Enterprises (SME’s), however, establishing a successful venture on a shoestring still… Read More

Jobs and Careers in Marketing

Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same. The term “marketing” as it is known now, was coined in the early 1930s by the American… Read More

The 8 Ps of Services Marketing

Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate the 8 Ps for services marketing, which was previously known as the 7 Ps only. Services can range from financial services provided by the banks… Read More

The 7S for Digital Marketing

Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment. In current marketing media, the popular media includes Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media like Digital Signage, Digital bill boards, etc. Check out our article on… Read More

The 4 P’s of Marketing – The Marketing Mix strategies

The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. The basic major marketing management decisions can be classified in… Read More

Fortune at the Bottom of the Pyramid – Marketing Strategies

Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live on less than 2.50 dollar per day. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business… Read More

Bringing home the Digits with Digital Signage

Digital signage is on a meteoric rise, both in Europe and the US. Originally utilized as branding and advertising on high streets, landmark sites and sports events, digital signage is now being utilized as a successful in-store marketing tool; revolutionizing retail and providing a whole new dimension to customers’ shopping experience. Research in 2007 indicated… Read More