NSPCC Beat Exam Stress

I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am [Click to read more..]

LOreal gets into a Spot of Bother!

Now many of us watch ads with a pinch of cynicism at times, thinking “Are those eyelashes really real?”, “Is it possible to have such smooth skin?” etc. This is exactly why LOreal has just recently clocked up a number of complaints regarding the true state of Cheryl Cole’s hair. The ad campaign features Cole talking about how [Click to read more..]

Win their Hearts & Success will Follow

In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a product or service was to create long fancy names alongside complicated terminology, and the customer [Click to read more..]

Adding a New Dimension to Marketing

Now today I have brought you a new World Cup themed ad campaign with a unique difference… I’d like to introduce you to Sony’s 3D TV ad campaign that will grace our screens 11 June. The ad is scheduled to coincide with the with the World Cup’s opening match between South Africa & Mexico, conveniently the Sony [Click to read more..]

Work, Rest, Play for England!

As promised I have another World Cup themed ad campaign to show you… Last October it was announced that Mars would have a five-year partnership with the Football Association. So following this news Mars has teamed up with ad agency AMV BBDO, to bring the nation a TV campaign with a definite football feel. The TV campaign [Click to read more..]