Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research did demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proved that alcohol advertisements cause higher consumption. However the [Click to read more..]
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to show you all what Radox current marketing campaign is. The £4.5 million campaign was launched on 16th June 2009, targeting women aged 25 to 44 with [Click to read more..]
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am [Click to read more..]
Now many of us watch ads with a pinch of cynicism at times, thinking “Are those eyelashes really real?”, “Is it possible to have such smooth skin?” etc. This is exactly why LOreal has just recently clocked up a number of complaints regarding the true state of Cheryl Cole’s hair. The ad campaign features Cole talking about how [Click to read more..]
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