Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Naturally [Click to read more..]
Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting [Click to read more..]
Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some businesses and companies charge a fee for affiliate membership, there are countless others that let you sign up for free. Before you jump the gun [Click to read more..]
Hi Everyone, This is my first blog on Business Fundas so let me introduce myself! My name is Emma Carter and I am currently a student at university studying Marketing, Advertising & Public Relations in England. My strong passion for marketing means that I live and breathe creative ideas and design… so I plan to post [Click to read more..]
You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest [Click to read more..]
DO: Write A Personal Message To Your New Potential Friend Tell them why you are choosing to friend them. Is it because you are in a common Facebook group? Did you go to grade school together? Did you read something interesting on their blog and decide to make a connection? Why do you want to [Click to read more..]