Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services. I have already seen many ad campaigns with [Click to read more..]
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by integrated marketing agency Space, hopes to engage customers with the product by challenging consumers to finish the ink in their Bic Crystal pen and return it (with [Click to read more..]
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot of truth behind that statement. Personality plays a huge role in your effectiveness as a marketer. If others perceive you to be untrustworthy, incompetent or lacking confidence, they won’t want anything you have. Marketing is [Click to read more..]
Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products and companies can indeed get their marketing wrong. Mistakes really don’t discriminate against anyone! Oasis is a fruity soft drink product that was bought by the Coca-Cola Company [Click to read more..]
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best compensation plan, full-proof training and a way to make you money fast. Unfortunately, several companies and marketers don’t follow through on these promises. Too often [Click to read more..]
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