For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are watching. The use of this method of branding has become ever more popular with different TV channels, due to the rise in the number of channels [Click to read more..]
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research did demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proved that alcohol advertisements cause higher consumption. However the [Click to read more..]
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to show you all what Radox current marketing campaign is. The £4.5 million campaign was launched on 16th June 2009, targeting women aged 25 to 44 with [Click to read more..]
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently, and give them a point of contact should the stress of exams get too much. I think this campaign is a great cause, and am [Click to read more..]
