Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable segment for marketers. After all, this slice of the larger young adult market is nearly 38 million strong (and growing), spends more than $150 billion annually, is predisposed towards early adoption, and the bulk of [Click to read more..]
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos. Customer Network Value is the Value generated from the network (Both social and professional) by the acquisition of new customers through word of mouth advertising. Jeff Bezos, the founder, president, chief executive officer [Click to read more..]
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to bring back the ‘Yeah yeah yeah, La la la’ TV ad featuring DJ Calvin Harris. What I love about this ad is how Mother, the creative agency, [Click to read more..]
Costa Coffee is such a successful business and has, in many ways, set the pace & trend for many coffee outlets in the UK. The coffee brand, well-known for its delicious beverages, will now be the hot spot for many busy, city workers for a whole new reason! Today, Friday 9th July, saw the launch of a fresh Metropolitan [Click to read more..]
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days away to the coast, Boots are keen to let all women know that they can lend a helping hand with the holiday packing process… whether [Click to read more..]
