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	<title>Business Fundas &#187; Advertising &amp; Branding</title>
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		<title>4 Cs of Marketing &#8211; The Marketing Mix</title>
		<link>http://business-fundas.com/2011/4-cs-of-marketing-the-marketing-mix/</link>
		<comments>http://business-fundas.com/2011/4-cs-of-marketing-the-marketing-mix/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 12:06:39 +0000</pubDate>
		<dc:creator>Arpan Kar</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Theory]]></category>
		<category><![CDATA[Marketing mix]]></category>

		<guid isPermaLink="false">http://business-fundas.com/?p=3781</guid>
		<description><![CDATA[R.F. Lauterborn (1993) proposed a 4 Cs classification to address the growing focus of marketing strategist on the consumer. While the 4 Ps framework for defining the marketing mix has been popular for decades, the four Cs have gained in terms of importance, considerably in recent times. The 4 Cs consists of CONSUMER, COST, CONVENIENCE <a href='http://business-fundas.com/2011/4-cs-of-marketing-the-marketing-mix/'>[Click to read more..]</a>]]></description>
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		<title>Customer Knowledge Management</title>
		<link>http://business-fundas.com/2011/customer-knowledge-management/</link>
		<comments>http://business-fundas.com/2011/customer-knowledge-management/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 00:05:23 +0000</pubDate>
		<dc:creator>Arpan Kar</dc:creator>
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		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Theory]]></category>
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		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[knowledge management]]></category>
		<category><![CDATA[Relationship marketing]]></category>
		<category><![CDATA[Value Management]]></category>

		<guid isPermaLink="false">http://business-fundas.com/?p=3767</guid>
		<description><![CDATA[Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value management (See customer life time value management &#38; customer network value management). Gathering,  managing,  and  sharing  customer  knowledge  can be a highly valuable  competitive  tool that  companies  and scholars have not yet considered to the <a href='http://business-fundas.com/2011/customer-knowledge-management/'>[Click to read more..]</a>]]></description>
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		<title>Top Social Media Marketing Channels</title>
		<link>http://business-fundas.com/2011/top-social-media-marketing-channels/</link>
		<comments>http://business-fundas.com/2011/top-social-media-marketing-channels/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 00:41:01 +0000</pubDate>
		<dc:creator>Arpan Kar</dc:creator>
				<category><![CDATA[*Featured*]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing channels]]></category>
		<category><![CDATA[marketing resources]]></category>

		<guid isPermaLink="false">http://business-fundas.com/?p=3602</guid>
		<description><![CDATA[In an independent survey conducted by Business Fundas, the top channels as perceived by social media marketers were identified and ranked. For this study, the over 20,000+ twitter followers (and also other social media marketers on twitter) were presented with a questionnaire for understanding the perceived importance of the various media for these marketing experts <a href='http://business-fundas.com/2011/top-social-media-marketing-channels/'>[Click to read more..]</a>]]></description>
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		<title>Benefits of Social Media Marketing</title>
		<link>http://business-fundas.com/2011/benefits-of-social-media-marketing/</link>
		<comments>http://business-fundas.com/2011/benefits-of-social-media-marketing/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 01:03:14 +0000</pubDate>
		<dc:creator>Arpan Kar</dc:creator>
				<category><![CDATA[*Featured*]]></category>
		<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Theory]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Benefits]]></category>
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		<guid isPermaLink="false">http://business-fundas.com/?p=3593</guid>
		<description><![CDATA[In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses <a href='http://business-fundas.com/2011/benefits-of-social-media-marketing/'>[Click to read more..]</a>]]></description>
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		<title>Services marketing strategy</title>
		<link>http://business-fundas.com/2011/services-marketing-strategy/</link>
		<comments>http://business-fundas.com/2011/services-marketing-strategy/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 01:00:08 +0000</pubDate>
		<dc:creator>Arpan Kar</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Theory]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Services Marketing]]></category>
		<category><![CDATA[strategic framework]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://business-fundas.com/?p=3577</guid>
		<description><![CDATA[Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of products for which the marketing mix involves the 4 Ps framework. Today, marketing has evolved over time into a discipline of its own. Over time marketing managers have realized the sustainability of pull marketing than <a href='http://business-fundas.com/2011/services-marketing-strategy/'>[Click to read more..]</a>]]></description>
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