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Coco-Cola Goes Crazy for Harris!
Written on 5 Aug, 2010 at 22:48 in Advertising & Branding, Marketing, Marketing Theory | viewed times | 8 Comments
ShareNow it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to bring back the ‘Yeah yeah yeah, La la la’ TV ad... (Continue reading)
Costa’s Slick New City Look!
ShareCosta Coffee is such a successful business and has, in many ways, set the pace & trend for many coffee outlets in the UK. The coffee brand, well-known for its delicious beverages, will now be the hot spot for many busy, city workers... (Continue reading)
‘Feel Good’ for summer!
ShareSummer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days away to the coast, Boots are keen to let all women... (Continue reading)
TV Idents becoming more inspiring…
Written on 24 Jun, 2010 at 22:35 in Advertising & Branding, Marketing, Marketing Theory | viewed times | 17 Comments
ShareFor a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are watching. The use of this method of branding has become ever... (Continue reading)
Beer Advertisements
Written on 14 Jun, 2010 at 5:51 in Advertising & Branding, Marketing, Sales & Distribution | viewed times | 27 Comments
ShareBeer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research did demonstrate a correlation between alcohol beverage advertising and alcohol consumption.... (Continue reading)