Category Archives: Advertising & Branding

Traditional Marketing Strategies That Still Do Wonders for Online Business

There has been a venomous mindset you’ll find if you spend too much time digging through online marketing. The mindset I’m talking about is the notion that “there is no place for traditional marketing methods” when there is so much to be had through online marketing. Online marketing is amazing, don’t get me wrong, but the whole world hasn’t just miraculously shifted from buying at retail stores to solely ordering products through websites. When you buy into this idea that “offline methods are worthless” you miss out on a ton of potential leads for your online business. Continue reading

The evolution of brand storytelling

Telling the story of a brand has always been a key piece of the marketing puzzle. In order for people to care about and take interest in a company, they have to be engaged with it and that happens when you create compelling copy. Whatever stage your company is at, content marketing will play an important part in the strategy used to get you noticed. Continue reading

Offline Marketing Isn’t Dead Yet

We live in an increasingly web dependent world. It’s no wonder, then, that most marketing and branding advice focuses on the different things you can do to make sure the all important internet knows about you (and likes you). Today you’re more likely to find a plethora of articles and posts about engaging an audience via Facebook than face to face…and that’s a problem. Continue reading

Tips for Making Your Corporate Video Effective

Business is booming in London and unless you have the competitive edge, your company is being left behind as others enjoy profits and benefits of which you dream. Corporate videos have become the leading marketing tool here in the UK as businesses compete for the consumer that enjoys having this format at their fingertips on mobile devices. Whether consumers are on their way to the office or enjoying a beverage with friends in the evening, their smart phones and tablets are never very far away which means your company can connect with them through a medium with which they are comfortable. Let’s take a look at some of the tips that you can use to make your corporate video an effective marketing tool that drives traffic to your website and increases leads and sales. Continue reading

Best Event and Destination Management Company in Australia

The concept of Event Management in Sydney has gone far beyond imagination and expectations. No longer is it just organizing some gala event or business conference properly. Experienced and established event management companies are coming up with more and more exciting and innovative ideas to combine fun with achievement of corporate goals. There are lots of ways that it can be done depending on what exactly you want, your timeframe and budget. They specialize in business event management; destination management all over Australia; team building activities; incentive packages Australia wide; conference solutions, exclusive weddings; accommodation; and tour options in unique Australian destinations. But to deliver the best of all this, you need a leading Destination Management Company in Australia. Continue reading