Category Archives: Advertising & Branding

Best Event and Destination Management Company in Australia

The concept of Event Management in Sydney has gone far beyond imagination and expectations. No longer is it just organizing some gala event or business conference properly. Experienced and established event management companies are coming up with more and more exciting and innovative ideas to combine fun with achievement of corporate goals. There are lots of ways that it can be done depending on what exactly you want, your timeframe and budget. They specialize in business event management; destination management all over Australia; team building activities; incentive packages Australia wide; conference solutions, exclusive weddings; accommodation; and tour options in unique Australian destinations. But to deliver the best of all this, you need a leading Destination Management Company in Australia. Continue reading

8 Ways to stand out at a Tradeshow

When it comes to running a successful booth at a trade show, there is a big difference between standing out and wasting your time. When people visit a trade show, they are looking for something interesting to grab their attention. The difficult part for business professionals is that they have a hard time determining exactly what an interesting trade show attraction is. As you prepare to invest a great deal of your time and money in a trade show, there are eight ways you can stand out and get everyone’s attention. Continue reading

There Is Still Plenty Of Life In Print Advertising

It would be fair to say that the marketing world has been heavily influenced by the internet over the past decade or so. Many businesses will spend more time on the SEO, SEM, social media management and all of the other facets of online marketing than that of some of the more traditional methods of marketing that were practiced in times gone by. Of course, online marketing is extremely important in the modern world but that does not mean that print marketing is dead. In fact, it is far from it. It has actually grown alongside that of the online revolution and is part of any major brands advertising campaigns. Continue reading

Brand Marketing for the Real World

There are thousands of pages of information on the importance of Brand Marketing and Brand Awareness and how it is critical for the success of any company. These articles go on to discuss large studies conducted by universities and huge marketing groups how to build brand awareness using multi-faceted campaigns across the internet, social media, broadcast TV and Radio, and on and on as the key to success for any business with tag lines like “you must sell yourself before you can sell your product” and recommending huge percentages of your advertising budget to do this. Continue reading

How can rebranding transform a company’s prospects?

Businesses of all sizes can spend many years building up their brand as they try to establish a foothold in their respective industries and develop a strong reputation. However, there occasionally comes a time when even the most well-established and successful ventures need to overhaul their image and change how they are viewed.

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