As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based […]
Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, […]
Branded apparel is a great way to market your company – but you need to inspire people to actually wear your clothes. Here’s how you can do so. Whether you’re establishing a new clothing brand or simply promoting your business with some sweet duds, there are a few rules you need to be aware of. […]
There is a lot that you need to do in order to have a successful business. Besides running your business well, offering a good product or service, and having good customer relations, you need to market your business. Word of mouth will only get you so far, and without a proper marketing plan your business […]
Are you in the market for some promotional staff? It pays to do your research to ensure that you hire the right kind of people for your product. Within the promotional model industry, there are a huge number of talented individuals that work across a range of specialities. Some people are especially good at promoting […]
When it comes to advertising your business, you definitely need to have the funds to get your name out there. You can opt for a small loan, if you don’t have the money saved up. You can also work to save money on advertising, while still getting your business name and info out there, and […]
Promotional products is one of the oldest forms of advertising. However, so is the 0.99 cents concept (read: it’s actually $1!). The reason that these marketing concepts have stuck around for so long, is because they are effective. Of course, it’s crucial to remain relevant and incorporate new, digital marketing ideas into your overall strategy. […]
Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow. Whether your […]
Pop up stands are among the oldest but still most effective means of advertising. They are advertising materials that you can open and close easily. You can also transfer them from one place to another. When opened, the stand showcases the content that you want other people to know about your business. If the day […]
While it pays to market your business online, and there are many options for basically free marketing in the online world with the use of blogs and social media, if your business has any type of local roots, you really should be promoting locally as well. When it comes to local marketing you are going […]
While flying, even the most seasoned flyers gets jitters. Who doesn’t have the occasional butterflies in the stomach? The same concerns are much higher for those who do not use airlines so frequently. For example, if we would want our parents to visit us, what would we not do, to ensure that they get an […]
Millennials, the Generation Y, is the most indecisive, impatient, comfort seeking, easily distracted, and freeloader kind of all times, in other words, is exactly what boomers are not. Boomers the good old class of people who know what they want and are ready to take efforts and time to make it happen. These two poles […]
In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses […]
For many businesses, whether you’re functioning strictly online or have a brick and mortar store, having a strong online presence can only prove to be beneficial for you and your bottom line. But with all the other businesses looking to make a splash with online audiences, it can be difficult to know what you should […]
In only that last fifteen years, the marketing world has changed dramatically. With the boom in the technology industry the world has been experiencing, there are always new and improved ways to build your marketing campaign.
As a medical professional, you’ve spent years of your life going to school and becoming qualified to treat the patients you see every day at your office. However, what you may not have spent as much time learning is how to best market your practice and get more patients through your doors.
Most professional sports teams and in some cases junior degree teams really like to sport their frame of mind. Every team and its members are special from one another and also have their particular sense of type in the sports gear that they dress in too as the way they perform about the field. Consequently, […]
When you start your marketing plan one of the first things you have to figure out is the demographic you need to market to. Who you market to really depends on what products or services you are selling and who they will work for. If you tutor college students or maybe you create the perfect […]
When businesses engage in marketing activities, they tend to focus most of their energies on the promotional aspects. What is just as important is the packaging of your product and services in order to improve the perceived value of your brand. Using labeling and packaging to improve your brand value. It is important that labels […]
For most people, planning events is something they avoid at all costs due to the stress and worry that accompanies it. Taking the time to plan out an event is something that most people cannot do because of the time constraints that their work places on them. Most people refuse to get help with the […]
Business presentations are a great way to convince others to invest in your ideas. Here are a few things to remember when you are making a business presentation so that it may be as effective as possible. A great presentation is not easy, but certainly achievable with the right set of skills and focus.
When you want to launch a startup that will be successful, there are so many things that you have to think about. The pressure that is felt is quite high, especially with the first startup an individual launches. Besides the launch, you also have to think about marketing and that only makes everything more stressful.
No business, no matter how great the product or service is, will ever be successful without customers. The right kind of signs can go a long way toward creating buzz about your business. This is particularly important when your business is in its fledgling stages. Make some noise on the scene and let customers know […]
Modern businesses use a variety of marketing tactics and strategies in order to promote their business and build their brand. Indeed, it is essential to have a broad and active marketing mix so that you can access opportunities and tailor your marketing efforts to the needs of your business and your clients. One way of […]
It’s no secret that memberships are the life blood of business associations. However, the wide availability of free information on the internet has made membership growth more challenging in recent years. Add to that the changing mindset of millennials, and associations have a lot on their plate.
Because your company is growing and reaching a multitude of clients you need impressive marketing materials so that they can contact you easily, keep up-to-date with new products that you provide, and continue to be loyal customers who buy from you regularly. Your need for having a strong marketing plan in place is vital to […]
Branding your business is all about having your business name, logo and other details in front of customers as often as possible. The idea behind this is that when it comes to ordering products or services that your business offer, these new customers will immediately think of you. While continual advertising can help it can […]
Search engine optimization (SEO) is designed so that “searchers” (such as people who are Googling) get best matched with the relevant, highest quality sites out there. Every business and website owner is responsive for their own SEO. There are numerous ways to better your SEO, and with different search engine algorithms constantly changing, it’s important […]
The business world is overwhelmed with problems keeping customers loyal. It is a problem that extends well beyond the old fashioned notions of doing business, when people would cling to brand names and familiar businesses as a matter of principle. With the holidays approaching, sending loyal clients a designer Christmas card might be a nice […]
There has been a venomous mindset you’ll find if you spend too much time digging through online marketing. The mindset I’m talking about is the notion that “there is no place for traditional marketing methods” when there is so much to be had through online marketing. Online marketing is amazing, don’t get me wrong, but […]