Recently, the headlines have been ablaze with comments made by media mogul Simon Cowell, who ruffled some feathers by stating that “the secret to [to being successful in big media] is to be rubbish at school and then get lucky”. Education Secretary Grove quickly denounced Cowell for his “irresponsible and stupid” comments. He said Cowell should be encouraging students to work hard in school rather than throw it all away to plan on getting lucky. Continue reading
Trade fairs – what are they good for and could we do without them?
Preparing for a trade show is a daunting affair for it can be make or break for a business. After all, this is the golden opportunity to show off what you can do, an opportunity for the company to put on display their goods and services and shout from the rooftops about what they can offer their potential customers. If there is the potential for large scale customers in the shape of other companies that can put lucrative business their way then the trade fair is the ideal opportunity to put it out there how good they really are. Continue reading
If you are the owner of an online business, you really have a busy life. Every day, some of your works include checking and replying to e-mails, making a few online business updates, writing a few sales materials or shooting out e-newsletters and meeting some colleagues. Online business owners have to ignore most of their personal matters, and contend with the numerous duties throughout the day. Managing all the tasks well is quite tough and challenging. Continue reading
It’s like Marc Brownstein says in his article for Ad Age says: “you cannot start a branding effort, then stop, and expect to be successful.” The biggest part of your brand is your reputation (some might argue that these terms are interchangeable) and, unfortunately, many entrepreneurs and CEOs think that reputation management is something that they can do sporadically; whenever they have the time for it.
On the contrary! Reputation management is something that requires constant vigilance. It might sound extreme but it’s true. Some of this is completely within your control. You, after all, are in sole control over what you put out into the world. You can make sure that you always put your best face forward. You can’t, though, control what other people say about you and keeping up with that is a full time job. It’s a job for which you probably do not have time.
It’s no wonder that reputation management is starting to become its own job. Some companies hire in-house reputation management experts whose sole job is to make sure that what the world is saying about the company is accurate and paints the company (or the person) in the best light. Other companies prefer to outsource these duties.
There are all sorts of companies out there that specialize in helping people manage their reputations and build their brands. Brand.com, for example, helps companies both build online presences from the ground up as well as managing what is already out there. Outsourcing your reputation management duties could be the best thing you do for yourself and for your company. Why?
We’ve talked about what kind of time commitment is required for proper reputation management. While it takes only a few minutes to Google yourself each morning, actively managing and responding to things that turn up in a Google search can take days. You have other things to do. Your employees have other things to do. Outsourcing to a company that specializes saves everybody valuable time.
As the owner of your company you are absolutely too close to your reputation to be able to see it clearly. What might feel trollish or like a huge hit that demands a huge reaction could be revealed, by an objective observer, to be something much smaller. Or, the inverse: an objective observer can help you understand when something that you think is miniscule is, in fact, a big deal that requires a big reaction.
Still, there are some drawbacks to outsourcing your reputation management duties.
Do you have the money to hire a company to help you build your brand and manage your reputation? These services do not come cheap! If you’re on a limited budget, it might be better for your bottom line to simply take your own time in the mornings and evenings to do this work.
How much control are you able to relinquish without getting twitchy? For example, did you break out in a rash when you outsourced your employees’ training? Outsourcing reputation management might prove similarly troubling. If you struggle with your type A personality, keeping control over the management of your reputation might be in your best interest…especially if you’d simply spend all of your time checking up on the company you’ve chosen for outsourcing!
Really, whether or not you outsource these duties is up to you. What makes you feel the most comfortable? What can you afford?
Building a brand is a constant process. Regardless of the type of business you own, there is a lot of competition. The key to cutting through the noise is by generating brand recognition through customer interest and engagement.
Here are 5 simple tips for business branding and recognition:
1. A recognisable logo is an essential part of your brand. The tag line may be a short sentence about your brand and the value that it offers. An American shoe company is very direct with their “Just Do It” message. It is simple, recognisable and motivational.
The logo and tagline will likely be used in print and digital advertising. So, when you meet with designers it is important to communicate the type of format you will need in the final logo to be used, depending upon the channel or media. Consider the colour of the background, placement, size, type of font and the dots per inch (dpi). 72 dpi is fine for use on the internet. However, it is not print ready. This means that the image will pixelate and lose integrity once printed. A dpi of 300 is the right format for print jobs.
2. Developing a mission statement is a critical component of brand building. This statement is a promise to your suppliers and customers about the intent and mission of your company. This is a statement about the values and culture of your company that people can expect at all times. Your mission statement may progress over time to include information about technology or the environment, but your customers will always know what to expect.
3. Newsletters are a valuable source of information to your customer base. A monthly newsletter can let customers know when you are having special events, releasing new product, opening new stores and partnering with other companies.
4. There are many channels where you can advertise very inexpensively. Social media is an excellent platform for gaining followers, acquiring feedback and having a genuine conversation with your customers. Sites like Facebook, twitter and Pinterest are geared to different audiences, but the same message can be integrated across each channel.
5. Building a website that is responsive, able to meet traffic demands and is easy to navigate is an essential part of brand building. Locating product information should be a simple matter and not involve multiple clicks. The more a person has to click to locate information they need, the less likely they are to ever return to the same website.
Written by Joanna Luis. She has 2 years of experience in business in UK markets. She provides many suggestions for investors who were just beginners. In her free time, she writes articles related to business and finance. Presently, he is focusing on income support, a kind of income benefit.
Which are the ways to promote the business if it is not online? There are some other ways like advertisements, posters and billboards. But apart from all these, there are bandit signs, which have their distinctive importance in the promotion of businesses. Standing high or short, these boards elegantly represent and promote their associated company. Ever since their existence they have been one of the prominent sources of marketing a business or campaign. These boards have proven their use to provide an ultimate growth to the businesses.
These sign boards are not only meant for promoting the business but they are also available for various purpose. They are most commonly used for road signs, road side signs, and street signs to name some of them. These sign boards provide excellent idea to display the message all the day long, to be viewed and noticed by many people who are passing by. These are found everywhere and proven to be one of the options to help in people awareness.
The Types And Uses-
These sign boards provide open options as they can be used as and when required by the users. Other than representing the messages they are not limited to any particular use. A person can know about the availability of a home, property, any product, any social gathering, any community or about various other aspects which he is not aware about. The most common example is they redirect the people to their desired destinations. These boards are available in various shapes and sizes ranging from standard smallest to standard large size as needed and required by the users.
Who can use these sign boards?
As such these sign boards can be used by wide category of people due to their multiple options. However, in most of the cases these sign boards are generally used by professionals. They include- realtors, real estate investors, political candidates, credit repair businesses, roofers, landscapers, car buyers and sellers, cleaning companies, swimming pool services. Apart from these, the sign boards serve special purpose to many other corporate, organizations, industries and other sectors.
These sign boards can be very well customized according to the use and requirement of the user. There are various alternatives available to get a high quality sign board. There are some stores which allow the people to create or design their own sign boards. The people can also upload their artwork to any one of the stores online to make the sign boards eye catchy so that they easily noticed by the people.
The people will also get distinct designs for various sectors either associated with political, real estate, business or any other sectors.
The Applicable Method-
There is no limitation to provide the information on these types of sign boards. The best part is that, the users can easily target the required people for their needs as they provide maximum information within less period of time. Also, they don’t need to pay high for this purpose however, to grab more potential clients; the marketers need to draw some extra bucks from their pockets. The only thing required to get a regular flow of call from the customers is to provide them contact details and secondly to explain and convince them by giving complete information.
The Effective Use-
To avail maximum benefits from these sign boards, the users must consult with the experts of the sign boards. They will help to guide their customers about the proper sign boards which could turn out profitable for them. Additionally, the colors also have their special role in these sign boards, either in the sun or during the night. Although, the provided information keeps a major priority on the sign boards, they should not be stuffed with information. This gives a poor and messy look to the boards. Rather than that a simple and short technique should be acquired which would make the things look adorable. The other important thing is the priority of phone numbers than that of the websites. Phone numbers help to make an easy and quick approach of the customers instead of the websites. The users should make use of at least 10-15 sign boards in their marketing area. This helps the customers to know that they are near to their destination area. Other than that, the sign boards are best to be used in the areas like major intersections, off ramps and other parts of highway. These areas help to attract the attention of the ongoing people.
Bandit Signs are one of the best sources of lead generations. They help to flourish the business to their maximum. Additionally, these sign boards also prove out a perfect option for other sectors. No doubt they are small tools, yet they build up a great platform for the marketers. This is indeed one of the affordable methods for marketing.
Author’s Bio: Kelvin is a well known realtor, who believes in the use of Bandit Signs for marketing purpose. He has made a close study for these sign boards and also aware the people especially the marketers about their use and productivity.