Category Archives: Marketing

Online Reputation Management Tips

Negative search results for your business or brand name can hurt your business. That’s not a surprising fact. Imagine if your clients were searching for your business and got to land upon some pages having a discussion on a bad customer experience. Sounds too common right? But how can you handle negative reviews and search […]

Enhance Brand Values With Promotional Products

One of the constant balancing acts marketers walk is the need to maintain a fresh and relevant modernity about their brand without losing the hard-won authority built with many years of marketing investment. Most large companies regularly update their livery every decade or so to keep up with trends in design and corporate imagery but […]

3 Tips for Marketing Your Business to High-End Customers

As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based […]

Is It Time to Outsource Your Marketing?

Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, […]

13 reasons why you need to start email marketing now!

Marketing is the key to everything. Wonder why these cosmetic brands and toothpaste peeps and those footwear people have celebrities endorsing their products and wonder why they pay wads of money in this process? Because, marketing! One needs their product or brand to go into the audience. They want it to get popular. To go […]

3 Tips for Giving Discounts to Customers or Clients

Providing your customers with an enticing discount is a great way to quickly boost sales and see some income into your business. However, discounts can also become a slippery slope that your business can get stuck on, ultimately lowering sales and hurting your brand—something no business wants. So to help you make smart decisions regarding […]

4 essential qualities to look for when hiring promo staff

Are you in the market for some promotional staff? It pays to do your research to ensure that you hire the right kind of people for your product. Within the promotional model industry, there are a huge number of talented individuals that work across a range of specialities. Some people are especially good at promoting […]

Top Tips for Harnessing The Power of Promotional Products

Promotional products is one of the oldest forms of advertising. However, so is the 0.99 cents concept (read: it’s actually $1!). The reason that these marketing concepts have stuck around for so long, is because they are effective. Of course, it’s crucial to remain relevant and incorporate new, digital marketing ideas into your overall strategy. […]

Ways to Improve Your Business’ Online Marketing Strategies

Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow. Whether your […]

Is your organization ready for agile marketing?

Today’s successful marketing strategies are constantly changing to meet evolving market conditions. Agile practices in project management and software development have proven valuable in the fast-paced world of global innovation and competition, so agile marketing grew out of the need for marketers to keep pace with rapid changes in digital searches, online promotional opportunities and […]

Top Six Business Communication Tips for Successful Press Releases

Digital media marketing is an incredible way for any business to reach its potential clients and showcase new products or services to preexisting customers. It is also a great way to pass information about any disputes or scandals facing a company. Press releases are not limited to TV and video recordings on YouTube but they […]

How to sell house to millennials? A guide for the boomers group

Millennials, the Generation Y, is the most indecisive, impatient, comfort seeking, easily distracted, and freeloader kind of all times, in other words, is exactly what boomers are not. Boomers the good old class of people who know what they want and are ready to take efforts and time to make it happen. These two poles […]

Benefits of Social Media Marketing

In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses […]

Using Video, Photos, And Infographics To Market Your Business

If you think that simply sharing some wise words on social media or posting a well researched interesting blog article is all you need to attract new customers and keep your old ones coming back for more, you may be wrong. People like to watch videos, see colorful photos in high resolution, and they even […]

3 Ways to Make Your Business More Accessible Online

For many businesses, whether you’re functioning strictly online or have a brick and mortar store, having a strong online presence can only prove to be beneficial for you and your bottom line. But with all the other businesses looking to make a splash with online audiences, it can be difficult to know what you should […]