Category Archives: *Featured*

A Very Happy New Year 2016

As the years pass by, we need a moment to recollect what we did in this year. Let us connect and recollect where we interacted. What did this mean for Business Fundas, another year in its glorious history. We had a case study published in Harvard. We had grown our followers across digital media by […]

Benefits of Social Media Marketing

In an independent survey conducted by Business Fundas, where we sent a questionnaire to our 20,000+ strong twitter followers consisting mainly of social media marketers, we tried to find the perceived benefits of social media marketing. The responses of the questionnaire were analyzed for understanding the perceived benefits of social media marketing and the responses […]

Literature Review of Supplier Selection Criteria

Title: Literature Review of Supplier Selection Criteria Author: Arpan Kumar Kar Affiliation: Assistant Professor, Indian Institute of Technology Delhi Email id: arpan_kar@yahoo.co.in Abstract: Supplier selection literature in procurement management has witnessed a plethora of evaluation criteria, for selecting suppliers. This study prepares a list of all the generic supplier selection criteria, which is prevalent in […]

SocialCRM tools selection using Delphi method

Title : SocialCRM tools selection using Delphi method   Gaurav Khatwani Email ID: g_khatwani@yahoo.co.in Indian Institute of Management, Rohtak  Abstract: Various organizations have started adopting SocialCRM tools for their customer relationship management activities. This gives an opportunity to develop technique that can assist organizations in selecting SocialCRM tools based on experts’ decision within organization. While […]

Deciding Advertising Rates in Online Media – A Practical Guide

Title: Deciding Advertising Rates in Online Media – A Practical Guide Arpan Kumar Kar arpan.kumar.kar@gmail.com Assistant Professor: Indian Institute of Management Rohtak Abstract: Deciding the advertising rates for online media can often be very challenging. Most  bloggers and webmasters fall into a dilemma while deciding the advertising rates for websites and blogs. This essentially is […]

Demystifying empowered leadership: A CEOs Experiment in developing high performance workplace culture

Title: Demystifying empowered leadership: A CEOs Experiment in developing high performance  workplace culture  M M Bagali, Professor, Strategic HRM, and Coordinator, research in Management, Jain University CMS Business School campus, Bangalore – 560078, India. Email: mm.bagali@jainuniversity.ac.in Abstract: During turbulent days, organizations are increasingly seen to innovate ways to manage business. One of these innovations is […]

Strengthening Rural Management Education in India

Title: Strengthening Rural Management Education in India Ansu Abraham, Assistant Professor, Xavier Institute of Management, Jabalpur – 482 021, India Email:ansu.abraham@ximj.ac.in Abstract: Rural India is drawing more attention than ever before. To develop rural India, we need rural managers. Institute of Rural Management Anand (IRMA) recognized this need way back in 1979 and started a […]

Entrepreneurial Resourcefulness -Is it a Function of Gender?

Title: Entrepreneurial Resourcefulness -Is it a Function of Gender? Dr. Purna Prabhakar Nandamuri Assistant Professor, Department of Marketing & Strategy, IBS, IFHE University, Hyderabad, INDIA. E mail ID: prabhakar.nandamuri@ibsindia.org . ABSTRACT: Fostering positive attitudes towards entrepreneurship is high on the policy agenda of several economies. It is the obligation of the prevailing education system to […]

Websites as small but a significant market space in India: A forecast

Title: Websites as small but a significant market space in India: A forecast P. Vigneswara Ilavarasan                                                           Arpan Kumar Kar             (p.vigneswara@iimrohtak.ac.in)                                             (arpan.kar@iimrohtak.ac.in)    Indian Institute of Management Rohtak                              Indian Institute of Management Rohtak Abstract: Due to a sudden change in the regulatory guidelines in India, a surge in the web-space requirements is anticipated among companies based on […]

SEO Tips for Google Panda Update

Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a deeper perspective than is presented in most blogs and online forums.One of the burning issues that has hit the Web-Masters is how to tackle the […]

Debt Crisis in Europe

The woes of the economic slowdown and financial crisis in 2011 is largely attributed to the debt crisis in Europe. This is not a recent happening and bubble started growing from as early as 2009. The 3 of the highest exposed countries; namely Greece, Ireland and Portugal, collectively account for six percent of Eurozone’s gross […]

Supplier selection criteria and models

Purchasing is among the most important activities in supply chain management, since it is the primary point of contact with most supply-chain partners. A major area in purchasing management is that of Supplier Selection Problem (sometimes called the Vendor Selection Problem). Research in this domain started in the early 1960s and over 175 studies have […]

What is Quality Research and a Good Research Paper

Often a question that plagues many a beginner research student is the major question: What is good research or How to write a good research paper. Often, this becomes a major headache for students striving to complete a dissertation for their masters programme or even their doctoral programme. So what are the dimensions of a […]

Global financial & economic crisis in 2011

The financial crisis in late 2000, sometimes referred to as the Credit Crunch or the Global Financial Crisis, is generally considered by many economists to be the worst financial crisis since the Great Depression of the 1930s. The financial meltdown resulted in the collapse of super Financial institutions with power status, the bailout of mega-banks […]

Knowledge Management – The way forward.

The source of a sustainable competitive advantage for any organization is derived from the access and subsequent exploitation of resources, and today, knowledge is being heralded as the most important of such resources that is available to organizations (Drucker, 1993). For the larger and mature organizations, often process capability knowledge is the primary source of […]

Top Social Media Marketing Channels

In an independent survey conducted by Business Fundas, the top channels as perceived by social media marketers were identified and ranked. For this study, the over 20,000+ twitter followers (and also other social media marketers on twitter) were presented with a questionnaire for understanding the perceived importance of the various media for these marketing experts […]

Value Creation Strategy – Business Model

To create sustainable, long-term value for all the stakeholders of a firm, it is important to explicitly establish an appropriate stakeholder value target. However what would constitute the “success” condition for all the stakeholders of a firm would vary from the goals of individual stakeholder. For an investor in a firm, value may be seen […]

Supply Chain Value Management

No doubt that the efficient management of the Supply Chain is crucial for any business, but the grasping question always comes is how does it create value for the firm? More still, how can that value be better managed so as to create competitive advantage for the firm? While the Value Chain analysis as developed […]

Marketing Plan – Blueprint for Marketing Strategy

Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance. One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy. So what is […]

Jobs and Careers in Marketing

Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same. The term “marketing” as it is known now, was coined in the early 1930s by the American […]

Marketing Mix – The 4 P’s of Social Marketing

Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or […]

Using Gmail for Business

Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO)  require no hardware or software and need minimal administration, creating tremendous time and cost savings for businesses. While these can be entirely browser based, the mails can also be […]

Fortune at the Bottom of the Pyramid – Marketing Strategies

Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live on less than 2.50 dollar per day. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business […]

Generic Strategies for the Ultimate Competitive Advantage

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” ~ Jack Welch Today, the firms operate in an even more competitive industry dictated by an ever unparalleled dynamism. Jack Welch never said anything more meaningful. In current times, when change is the only thing that is constant, […]