All posts by Guest author

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4 Ways to Brand Yourself to a Global Market

It’s a mobile ready world and a largely digital one, which means your brand (whether you’re a business owner or a freelancer) needs to have longer reaches. There’s certainly a place for hyper-local marketing and branding, but more and more professionals are seeing the appeal of catering to a more global market. If you think that will benefit you, it’s time to change your perspective and approaches. Continue reading

3 Ways to Write Similar Product Descriptions that are SEO Friendly

It might seem like some businesses have all the luck: They “only” have a handful of products and services that are so different from one another, the content writer doesn’t have to be that creative to avoid duplicate content. In the world of search engine optimization (SEO), duplicate content is a black hat trick that can severely penalize a site even when it’s done unintentionally. Most writers have experienced a time when they were “caught” by Copyscape even though they weren’t plagiarizing. Some content simply demands to be so similar (such as like products or medical terminology) that it won’t pass Copyscape (or Google’s SEO algorithms). Continue reading

3 Ways Entrepreneurs Can Prevent Burnout

Starting up businesses might be your passion, but it can be all too easy to get burnt out on the constant demands of a new company. Entrepreneurs can quickly get sucked into endless work cycles, because after all, there’s always something that has to be done. However, endless work cycles can quickly lead you to burn out, especially if you don’t have contingency plans in place to help alleviate the stress. It is extremely important for entrepreneurs to carve out time for themselves and blow off steam. Take a look at these three ways entrepreneurs can regain control over their lives. Continue reading

Tips for Shipping Bulk Cargo

Your company may have a need to ship bulk cargo—a large quantity of an item that is unpackaged, typically in liquid or granular form. It may be a one-time thing, or it may be something you do on a daily or weekly basis. No matter the frequency of your shipping needs, it’s important to know the best way to ship your bulk cargo so that you can ensure timely delivery while keeping your cargo intact. Continue reading