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Data – What Does Your Company Actually Need to Know?

Data is used in some form or another by nearly every small business across the country. It can be used to store information about your customers or for analysis of different aspects of your business. Some of this data will be very structured, but some of it may not be. Problems can occur if the amount of data that your business has gets so large that you are unsure what do with it all and how to get it organised. Data of this type is known as big data and there are several ways that it can be dealt with. Continue reading

4 Simple Brand Building Steps for Your eCommerce Store

The importance of brand building for an eCommerce business can never be overstated. It played a significant role even during the early days of Amazon and eBay. The increasing eCommerce competition and fast evolving technology have made it even more important, so much so that it can make or break your business now. With millions of eCommerce shops available and several others coming up daily, shoppers are bombarded with more options, making it even more difficult for your eCommerce business to grab customers’ sole attention. Continue reading

How to Set up Credit Card Processing for Your E-commerce Website

You see these websites that sell their products online all over the internet these days. It’s like there was a sudden explosion of e-commerce operations in America and across the globe. It’s fascinating to just observe the spectrum of products on sale on the web. From the mundane to the mind-blowing and everything in between, the sheer variety is just astounding. So if you are a business owner too, or if you have an idea that you want to explore with a product you think might sell well, and you’re contemplating going down the e-commerce route, but don’t know how to actually go about it, I’ve got you covered. Continue reading

Letting Your Loyal Clients Know They Matter During the Holidays

The business world is overwhelmed with problems keeping customers loyal. It is a problem that extends well beyond the old fashioned notions of doing business, when people would cling to brand names and familiar businesses as a matter of principle. With the holidays approaching, sending loyal clients a designer Christmas card might be a nice touch to letting them know that they matter, but do modern clients receive such a gesture as warmly as former generations once did? Or are clients today less interested in subtle niceties, aware that businesses use such tactics just to pad their bottom line? With a consumer base that is far more educated and wise to marketing tactics today, being bombarded with marketing ploys on a daily basis, it really begs the question of what sort of approach works to keep clients loyal in a modern business environment. Continue reading

The Six Traits of a Successful Small Business Owner

It’s easy to think that anyone with a big idea and a bit of financial backing has what it takes to start up their own business and while it’s certainly a solid foundation upon which to build, there are a number of other factors that are worth considering. This is not to say that there is a default blueprint which applies to every entrepreneur; but it is food for thought nonetheless as to what a budding businessman should perhaps strive to achieve. Continue reading