Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early 1980s the business was able to begin advertising their products. This was due to the UK Government deregulating professionals, including opticians, allowing them to advertise their products and services. Naturally [Click to read more..]
Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate with a target market, to inform and hopefully turn a prospect customer into a loyal advocate of the brand. With this in mind, what I find interesting [Click to read more..]
Hi Everyone, This is my first blog on Business Fundas so let me introduce myself! My name is Emma Carter and I am currently a student at university studying Marketing, Advertising & Public Relations in England. My strong passion for marketing means that I live and breathe creative ideas and design… so I plan to post [Click to read more..]
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