Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to bring back the ‘Yeah yeah yeah, La la la’ TV ad featuring DJ Calvin Harris. What I love about this ad is how Mother, the creative agency, [Click to read more..]
Aug 052010
Costa Coffee is such a successful business and has, in many ways, set the pace & trend for many coffee outlets in the UK. The coffee brand, well-known for its delicious beverages, will now be the hot spot for many busy, city workers for a whole new reason! Today, Friday 9th July, saw the launch of a fresh Metropolitan [Click to read more..]
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days away to the coast, Boots are keen to let all women know that they can lend a helping hand with the holiday packing process… whether [Click to read more..]
Jun 242010
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are watching. The use of this method of branding has become ever more popular with different TV channels, due to the rise in the number of channels [Click to read more..]
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to show you all what Radox current marketing campaign is. The £4.5 million campaign was launched on 16th June 2009, targeting women aged 25 to 44 with [Click to read more..]
