Customer sentiment mining or opinion mining refers to the application of datamining techniques like natural language processing, computational linguistics, and text analytics to identify and extract subjective information from customer data like textual interactions (sms, emails), recorded phone calls (calls to CRM divisions) and more recently usage of products/services (website usage, etc). There are many [Click to read more..]
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Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the marketers (especially the relationship managers) are often poised with a simple challenge. They cannot meet the needs of of all the customers equally and satisfy them all. So how should they prioritize how to satisfy [Click to read more..]
A fuzzy system is basically a control system based on fuzzy logic, which is a mathematical system that analyzes input values in terms of logical variables that take on continuous values between 0 and 1 instead of belongingness or non-belongingness to any set, as in crisp set theory or classical or digital logic, which operates [Click to read more..]
There are multiple approaches to pricing of information technology products and services. Although pricing strategies differ based on whether the software or system is getting sold as a product or getting leased as a service, there are certain basic generic strategies for pricing the same. These strategies are being discussed in this article. Cost-based pricing [Click to read more..]
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