All posts by Arpan Kar

Prof. Kar (PhD) is a faculty member of the Information Systems & Management area in Indian Institute of Technology Delhi, one of the top universities globally. He has extensive experience in teaching, training, consultancy and research. He has over 35 high impact publications. Prior to joining academia, he has rich experience in Cognizant Business Consulting and IBM Research Laboratory. He is the Editor of Business Fundas.

The Six Traits of a Successful Small Business Owner

It’s easy to think that anyone with a big idea and a bit of financial backing has what it takes to start up their own business and while it’s certainly a solid foundation upon which to build, there are a number of other factors that are worth considering. This is not to say that there is a default blueprint which applies to every entrepreneur; but it is food for thought nonetheless as to what a budding businessman should perhaps strive to achieve. Continue reading

MC0006802E CUBOT S208 White

Cubot Promotion is on fire, and we are here to discuss about the Cubot Smartphone Carnival in which you can get the Best Android 4.4 Smartphone and Cubot Quad Core Phones. Cubot is an emerging mobile company which is delivering the quality mobiles at cheap prices. All mobiles of Cubot are made after the expert reviews and advices. Cubot Quad Core Phoneare the best quad core phones in the price range. Below I have reviewed one the best phone of Cubot. That is Cubot S208 White. Continue reading

Social Media and Its Effect on SEO

Social media is an important part of a company’s marketing mix. Engaging with customers on a regular basis not only adds brand value, but it can also have direct impact on Search Engine Optimisation (SEO). Hiring an SEO agency is important, but when you select a company to handle your SEO activities, make sure that they are on top of social media promotions as well.
According to a study conducted by SEOMoz, any post on Twitter that gets re-tweeted three or more times gets indexed on Google Search 50% faster. So social media has a positive impact on SEO and hiring an SEO agency that can handle both SEO and SMO can be a great way to increase the ranking of your brand’s website. Continue reading

4 Ways to Dominate on Social Media When You Have a “Boring” Business

There are some industries which seem prime for social media such as newspapers, television networks and bars that have a constantly changing theme night. However, just because your business isn’t all about entertaining people, that doesn’t mean you can’t benefit from a killer social media campaign. If you think your business is “boring,” niche or just not something that can drum up an engaged social media audience, think again. Continue reading

Apple and Google: Two Different Markets?

The smartphone market is enormous. Within it, however, two smartphone designers and manufacturers stand at the forefront. These two companies are Apple and Google. Apple is very much a minority market. They cater to a highly lucrative niche. According to Cheap Phones, the new iPhone 6 sold for a minimum of $650. An iPhone 6 Plus with an astounding one-hundred and twenty-eight gigabytes of memory costs, on launch, an equally astounding $950. Google, on the other hand, have recently released their Android One smartphone in India for a much more manageable $100. Continue reading