Author Archives: Kar

Prof. Kar is in the Information Systems & Management area in one of the top 5 QS Ranked universities of Asia. He has extensive experience in teaching, training, consultancy and research. He has over 50 high impact research papers with hundreds of citations as per Google Scholar. He has also authored/edited a number of books. He is the Editor and Founder of Business Fundas. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

3 Tips for Marketing Your Business to High-End Customers

As any business person knows, there is a huge variety of customers and clients out there. While some businesses and brands want to have a large amount of people purchasing their products or services because they come at a competitive price, other brands are more interested in targeting customers who want to purchase something based […]

Is It Time to Outsource Your Marketing?

Oftentimes it feels like that are millions of moving pieces when it comes to our marketing efforts, especially online. When you’re an entrepreneur trying to do it all with limited time and resources, those efforts can quickly become overwhelming. Thankfully, many modern companies are reaping the benefits of outsourcing their marketing efforts to build leaner, […]

3 Tips for Giving Discounts to Customers or Clients

Providing your customers with an enticing discount is a great way to quickly boost sales and see some income into your business. However, discounts can also become a slippery slope that your business can get stuck on, ultimately lowering sales and hurting your brand—something no business wants. So to help you make smart decisions regarding […]

Top Tips for Harnessing The Power of Promotional Products

Promotional products is one of the oldest forms of advertising. However, so is the 0.99 cents concept (read: it’s actually $1!). The reason that these marketing concepts have stuck around for so long, is because they are effective. Of course, it’s crucial to remain relevant and incorporate new, digital marketing ideas into your overall strategy. […]

Ways to Improve Your Business’ Online Marketing Strategies

Digital and online marketing is a booming business and one that every growing company is taking advantage of. A decade or more ago it used to be that any business without a website was set up to fail, nowadays any company that is not adopting effective online marketing strategies is unlikely to grow. Whether your […]

How Can Main Street Retailers Fend Off Online Stores Opening Physical Stores?

You’ve heard and seen it time and again — main street retail apocalypse is here.  More people are shopping online than ever and thus, mainstream retailers are left counting their losses as foot traffic dwindles. In 2016 alone in the UK, BHS and Austin Reed have been in the headlines for weeks following their slide […]

Why we Love Recharge Apps So Much

Our smartphones get smarter by the day as they manage our lives efficiently and effortlessly. Recharge apps are a big component of this activity. If somebody told you five years ago that your mobile phone would become the facilitator for everything you could possibly wish to do, you would have thought the statement an exaggeration. […]

Test post from mobile

This is a test post from mobile so as to assess the compatibility of the mobile app towards posting new articles in business-fundas.com. interestingly this new approaches very exciting and helps to create post really fast on the fly thank you wordpress for such a great app and a great interface to connect with your […]

3 Things To Consider Before Signing A Noncompete Agreement

While many people typically think of noncompete agreements as only being necessary for companies with trade secrets or high-profile client lists, an increasing number of businesses and companies are including noncompete agreements in their hiring process. Although this can be extremely beneficial from an employer’s perspective, this same thing isn’t always the case for the […]

4 Ways You Can Save Big on Your Business Shipping Costs

“Say it with flowers,” is the advice that marketing expert Elmer Wheeler gives to businesses in regards to product packaging. The idea being that your packaging has an impact on influencing customers and connects people to your product through showmanship. Basically, the way you package your product adds integrity to what you’re selling. So, how […]

Business Fundas reaches 800 posts

Business Fundas reaches 800 posts in the blog.In this journey, we have seen a lot of recognitions for the blog, like featuring in a case study which is available in HBR, featuring in Reputation inc, featuring in EBC, special mentions in Technorati and other premium information rich portals. We thank all our contributors, partners, readers […]