All posts by Arpan Kar

Prof. Kar (PhD) is a faculty member of the Information Systems & Management area in Indian Institute of Technology Delhi, one of the top universities globally. He has extensive experience in teaching, training, consultancy and research. He has over 35 high impact publications. Prior to joining academia, he has rich experience in Cognizant Business Consulting and IBM Research Laboratory. He is the Editor of Business Fundas.

Apple and Google: Two Different Markets?

The smartphone market is enormous. Within it, however, two smartphone designers and manufacturers stand at the forefront. These two companies are Apple and Google. Apple is very much a minority market. They cater to a highly lucrative niche. According to Cheap Phones, the new iPhone 6 sold for a minimum of $650. An iPhone 6 Plus with an astounding one-hundred and twenty-eight gigabytes of memory costs, on launch, an equally astounding $950. Google, on the other hand, have recently released their Android One smartphone in India for a much more manageable $100. Continue reading

10 Tips on Shopping Online Safely

Online shopping is so easy and convenient that we get used to it pretty quickly. Generally it is safe to shop on the internet and this may make us comfortable with sharing our card details and other valuable information readily. It is always best to be on the cautious side and take extra care while you are spending your money. Here are 10 tips to help you stay safe. Continue reading

Creating Accessible E-commerce Websites

When launching an ecommerce website, there are several things you need to consider. You must decide what you will do to best showcase your merchandise, how to keep tabs on inventory, which hosting provider you will choose, methods for advertising your storefront, what payment processor you will use and how orders will be fulfilled. One critical element that is usually put on the back burner is website accessibility. Continue reading