Author Archives: Arpan Kar

About Arpan Kar

Dr. Arpan Kar (PhD) is a faculty of the globally renowned Indian Institute of Management. He has rich experience in research, training and consulting in e-business, e-commerce, digital marketing, technology marketing and technology enabled supply chain management. He was earlier associated with IBM Research and Cognizant Business Consulting besides handling advisory projects for multiple Fortune 500 MNCs. He is the Editor of Business Fundas and also writes for Technorati.

Be your best at interviews

Make sure you don’t sabotage your chances at the interview stage by following a few simple and well-known tips for creating a good impression which, nonetheless, many people forget. The first basic tip to remember when preparing for an interview is to scout out the location first to ensure you know how to get there. Do the journey at least once and then add on an extra 20 minutes travel time on the day to allow for any traffic jams or other unforeseen problems. Continue reading

Internet Marketing & SEO Workshop 2014

INTRODUCTION: Internet Marketing is the promotion of offerings to reach the target segment by harnessing the power of the internet, leveraging which zillions of web-based ventures (including e-commerce ventures) are sprouting up every day, especially in the West, and creating value with the minimal capital expenditure.  Now, internet marketing can be of “Push” or “Pull” type. Today, web ventures are moving away from the “Push” strategies to the “Pull” strategies through Search Engine Optimization (SEO) because of its cost effectiveness and long term benefits. SEO is the process of improving the visibility of web-based offerings in a search engine’s un-paid search results to ensure greater visibility, brand building and targeted traffic from the web and greater revenue generation from sales conversion. The participants of this programme would be exposed to the strategies and critical management issues centred on internet marketing, e-commerce and SEO. Continue reading

Effective Ways Of Driving Traffic To Your E-commerce Site

Are you looking for new ways to drive more traffic to your e-commerce site? If you sell products or services online, then you realise the value of continuously generating qualified traffic to build your traffic and increase sales. However, when you are just starting out, or stuck in old, ineffective ways, it appears to be easier said than done.  If your website traffic volume isn’t increasing, here are a few tips you can follow. Continue reading

Improving Search Engine Optimization for Existing Web Content

As a small business owner, you are aware of the budgetary constraints that prevent you from creating fresh content for your website from scratch. However, if your existing content does not rank high in search engines, you need to do something to ensure a better ranking. recommends a few simple steps that will help improve search engine rankings without you having to commission an entirely new set of content for all the pages. Continue reading

Understanding Google’s Hummingbird

Google has taken the webmasters and bloggers by a storm once the web giant announced the change in its search engine algorithm, the newest kid on the block, Google Hummingbird. Unlike Google Panda or Penguin, this is not an update but a completely new way to look at the web of things. So let us try to understand the implications of this change and how it may affect the bloggers and content providers: Continue reading

Form – test post

This is just to demonstrate the application of forms for enabling e-procurement in class. This form is just an hypothetical example of how wordpress may be used for demonstrating workflows in class for the course e-business and e-commerce.

[form 10011]