Technology of today is far more elaborate than it was in the 1900s. Instead of paper-roll calculators and mechanical cash registers, business owners are able to track and process variable payment methods in a fraction of the time. Detailed reports regarding sales and finances are but a touch of the finger away. Data collection is automated providing users with pertinent information to make better decisions regarding the business as well. As technology continues to advance, business processes are faster and more efficient saving organizations a lot of money. Continue reading
Social media is an important part of a company’s marketing mix. Engaging with customers on a regular basis not only adds brand value, but it can also have direct impact on Search Engine Optimisation (SEO). Hiring an SEO agency is important, but when you select a company to handle your SEO activities, make sure that they are on top of social media promotions as well. These are an integral part of digital marketing strategy.
According to a study conducted by SEOMoz, any post on Twitter that gets re-tweeted three or more times gets indexed on Google Search 50% faster. So social media has a positive impact on SEO and hiring an SEO agency that can handle both SEO and SMO can be a great way to increase the ranking of your brand’s website. Continue reading
There are some industries which seem prime for social media such as newspapers, television networks and bars that have a constantly changing theme night. However, just because your business isn’t all about entertaining people, that doesn’t mean you can’t benefit from a killer social media campaign. If you think your business is “boring,” niche or just not something that can drum up an engaged social media audience, think again. Continue reading
The smartphone market is enormous. Within it, however, two smartphone designers and manufacturers stand at the forefront. These two companies are Apple and Google. Apple is very much a minority market. They cater to a highly lucrative niche. According to Cheap Phones, the new iPhone 6 sold for a minimum of $650. An iPhone 6 Plus with an astounding one-hundred and twenty-eight gigabytes of memory costs, on launch, an equally astounding $950. Google, on the other hand, have recently released their Android One smartphone in India for a much more manageable $100. Continue reading
Online shopping is so easy and convenient that we get used to it pretty quickly. Generally it is safe to shop on the internet and this may make us comfortable with sharing our card details and other valuable information readily. It is always best to be on the cautious side and take extra care while you are spending your money. Here are 10 tips to help you stay safe. Continue reading