All posts by Arpan Kar

Prof. Kar (PhD) is a faculty member of the Information Systems & Management area in Indian Institute of Technology Delhi, one of the top universities globally. He has extensive experience in teaching, training, consultancy and research. He has over 35 high impact publications. Prior to joining academia, he has rich experience in Cognizant Business Consulting and IBM Research Laboratory. He is the Editor of Business Fundas.

Social Media and Its Effect on SEO

Social media is an important part of a company’s marketing mix. Engaging with customers on a regular basis not only adds brand value, but it can also have direct impact on Search Engine Optimisation (SEO). Hiring an SEO agency is important, but when you select a company to handle your SEO activities, make sure that they are on top of social media promotions as well. These are an integral part of digital marketing strategy.
According to a study conducted by SEOMoz, any post on Twitter that gets re-tweeted three or more times gets indexed on Google Search 50% faster. So social media has a positive impact on SEO and hiring an SEO agency that can handle both SEO and SMO can be a great way to increase the ranking of your brand’s website. Continue reading

4 Ways to Dominate on Social Media When You Have a “Boring” Business

There are some industries which seem prime for social media such as newspapers, television networks and bars that have a constantly changing theme night. However, just because your business isn’t all about entertaining people, that doesn’t mean you can’t benefit from a killer social media campaign. If you think your business is “boring,” niche or just not something that can drum up an engaged social media audience, think again. Continue reading

Apple and Google: Two Different Markets?

The smartphone market is enormous. Within it, however, two smartphone designers and manufacturers stand at the forefront. These two companies are Apple and Google. Apple is very much a minority market. They cater to a highly lucrative niche. According to Cheap Phones, the new iPhone 6 sold for a minimum of $650. An iPhone 6 Plus with an astounding one-hundred and twenty-eight gigabytes of memory costs, on launch, an equally astounding $950. Google, on the other hand, have recently released their Android One smartphone in India for a much more manageable $100. Continue reading

10 Tips on Shopping Online Safely

Online shopping is so easy and convenient that we get used to it pretty quickly. Generally it is safe to shop on the internet and this may make us comfortable with sharing our card details and other valuable information readily. It is always best to be on the cautious side and take extra care while you are spending your money. Here are 10 tips to help you stay safe. Continue reading

Creating Accessible E-commerce Websites

When launching an ecommerce website, there are several things you need to consider. You must decide what you will do to best showcase your merchandise, how to keep tabs on inventory, which hosting provider you will choose, methods for advertising your storefront, what payment processor you will use and how orders will be fulfilled. One critical element that is usually put on the back burner is website accessibility. Continue reading