Author Archives: Kar

Prof. Kar is in the Information Systems & Management area in one of the top 5 QS Ranked universities of Asia (IIT Delhi). He has extensive experience in teaching, training, consultancy and research. He has over 50 high impact research papers with hundreds of citations as per Google Scholar. He has also authored/edited a number of books. He also teaches / taught courses in IIM Lucknow & IIM Rohtak. Prior to joining academia, he has rich experience in Cognizant Business Consulting and IBM Research Laboratory. He is the Editor and Founder of Business Fundas.

Using Video, Photos, And Infographics To Market Your Business

If you think that simply sharing some wise words on social media or posting a well researched interesting blog article is all you need to attract new customers and keep your old ones coming back for more, you may be wrong. People like to watch videos, see colorful photos in high resolution, and they even […]

3 Ways to Make Your Business More Accessible Online

For many businesses, whether you’re functioning strictly online or have a brick and mortar store, having a strong online presence can only prove to be beneficial for you and your bottom line. But with all the other businesses looking to make a splash with online audiences, it can be difficult to know what you should […]