The 7S for Digital Marketing

Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment. In current marketing media, the popular media includes Radio, mobile, Internet, Television, social media marketing and other less popular forms of digital media like Digital Signage, Digital bill boards, etc.

Check out our article on Digital Marketing – Theories, Strategies and Frameworks

The 7 S for Digital Marketing typically is the way a Digital marketing strategy is systematically utilized.

  • Strategy: Does the strategy fit with the vision and mission of your organization?
  • Shared values: Does the strategy go hand in hand with the shared values of not only your target customer segment but also of that of the implementers?
  • Structure: Does your organizational structure support adaptations to changes in environment in response to your campaign?
  • Skill: Do you have the suitable skilled workforce to carry out the campaign successfully?
  • Staff: Are your staff equipped to deliver your strategy (location wise, access to technical resources)
  • Style: Does the campaign thematically fit with the style of your other campaigns?
  • Systems: Do you have systems in place to carry out the campaign? Is there technical support for your advertising campaigns and marketing plans?

Hope this clears up the 7S of Digital Marketing. Hope this helps your company to chalk out a successful digital marketing program. Do let us know what you think of the article, with your valuable comments.

Have you read our article on the 4 P’s on Social Marketing?

Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies?

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Arpan Kar

Professor at Indian Institute of Management
Dr. Kar is a Professor in Information Systems Management in Indian Institute of Management (IIM), one of the top institutions in Business Management education globally. He has extensive experience in teaching, training, consultancy and research. He has over 35 high impact publications. Prior to joining academia, he has rich experience in Cognizant Business Consulting and IBM Research Laboratory. He is the Editor of Business Fundas.
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