Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand for the firm’s products for selling the same.
The term “marketing” as it is known now, was coined in the early 1930s by the American Marketing Association presidential address. While manufacturing was then the focus in business, a subsequent need was recognized to sell what was getting manufactured more efficiently in existing markets. While marketing management as a discipline of research and application has seen waves of changes in key strategic inclination and focus, the core has somewhat remained unchanged.
So what draws most of the marketing professionals to this discipline?
- First, it is theoretically very easy. The technicalities are somewhat lesser than many other super-hyped fields like Finance or Technology
- A lot depends on the quick thinking of the marketer. Understanding and having a good business acumen is an added bonus.
- The careers and jobs are promising yet offer dynamic changes to every professional, suitable to satisfy a broad variety of needs. Not everyone is cut-out for every job. Understanding job requirements as a fit with one’s personality type is a must for the sustained growth of every professional.
- It offers choices for career shifts industry wise and role wise, must for every professional, if one faces a mid career crisis.
- Last, and most excitingly, it offers a track to reach the coveted “CEO” position in the organization. Most top executives have a background in marketing, if not all.
So what roles do traditional marketing roles get you into?
Jobs in marketing can vary a lot. However, besides traditional paths in sales and marketing, there are many other roles in marketing, a list of which is prepared below:
- Business Development in Information Technology and Services companies (like jobs in IBM, Google, Microsoft, Adobe, Amazon)
- Market Research institutions ( e.g. like jobs in AC Nielson, IMRB )
- Consumer goods manufacturing institutions in marketing, sales, branding, strategy (higher in the organization) like jobs in Unilever, Procter & Gamble or in jobs in the FMCG sector.
- Consumer durables manufacturing companies in marketing, sales, branding, strategy (higher in the organization) like jobs in Sony, Apple, Toshiba
- Product management and even in development in research labs (like jobs in 3M)
- Need recognition of markets yet to be created (like jobs in MR divisions in MNCs like Tata Group, 3M)
- Retail chain management (both marketing, sales and supply chain functions are sometimes merged) like jobs in Wallmart, K-Mart, Reliance Fresh.
- Social sector and NGOs. Even social marketing is a major concern in current fast paced societies.
- Internet marketing service professional: You may start marketing websites as a SEO expert.
- Affiliate marketing professional: Create your own chain of hierarchy and get the benefits of the sales from it. E.G. Make money from tweeting and making friends join you in the same using MyLikes
I hope the choices helped you out in your search for a career in marketing. By the way, do you know about the top career choices trending globally now? Choosing a career which won’t stagnate too soon is extremely crucial for sustainable professional growth.
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