Joel Peterson of Stanford on Organizational Culture

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Apr 282010
 

While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality.  To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur often sets a culture without knowing it. So what can a entrepreneur do to positively create this culture for the long term benefit of the company in these formative days, and what should he be careful not to do to negatively impact the culture? Check out what this Stanford Lecturer has to say on this aspect.

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Emma is a marketing, advertising & public relations professional from a top university in the UK. Her strong passion for marketing and love for writing encourages her to blog about the marketing world to update and inspire others. She's a creative character who also loves interior design and art. She is currently working with the Radox brand, Unilever Global.
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